Your business card design isn’t something to take lightly. When you hand a prospect your card, you’re handing them a first impression of your company. Embossing business cards can help you make a strong opening statement and earn the attention you deserve. Here’s how:
Embossing Business Cards for Texture
Adding embossing to your business cards gives them a new texture your customers can’t help but notice. Rather than presenting a flat surface, certain elements become raised, which can help your content stand out.
Typography that uses embossing can create impressive design and texture effects. Adjusting the type size, color, and shape creates a commanding statement that works without using a complex design. The change in texture makes its own impact.
Using texture in business cards helps engage multiple senses, which can leave a stronger, longer lasting impression on your customers.
Make Your Cards Memorable
Trading business cards remain one of the most common business practices. Because of its prevalence, your card could end up in a sea of lookalikes. Plain cards can look dull and boring – the last things you want people to think about your business.
Research has shown that engaging more than one sense at a time can improve recall of an object…
Source: CreativeMarket.com
Using embossing can help your card to stand out from your competitors so that your customers won’t be able to mistake your company for any other.
Embossed Cards Are Impressive
Creating a strong company image is critical to your success. Using an embellishment like embossing can lend an air of sophistication to your company.
It’s the fine details that really help a business card to get noticed. Not only will your customers take note of the embossing, they may also perceive your company as being high-quality, legitimate, and professional.
Don’t lose sight of the importance of your business cards. Yes, we’re in the days of social media and digital advertising but physically handing an impressive card still makes you stand out.
Boosts Your Brand Identity
A strong and consistent brand should carry through to all of your communication touch points. By including embossing to your brand, you help define your brand with a tactile and visual version that is noticeable and unforgettable.
With embossed business cards there is far less chance of your cards getting lost in the clutter. Add embossing to your brand identity with specific specifications that cement your identity and showcase your company’s unique place in the marketplace.
Embossing Business Cards Doesn’t Cost Much
Embossing business cards is a simple technique and doesn’t add much to the cost of your business cards. It’s far better to spend a little extra to make your cards more effective than settle for a bland card that doesn’t help you present a good image.
Talk to us today about adding embossing to your next business card order and get the most out of every interaction.
