Did you know that U.S. advertisers spend, on average, $167 per person on direct mail marketing to earn $2,095 of goods sold?
That’s a 1300% return!
Is it time for your business to start sending out direct mail to consumers, but you’re not sure if it’s worth it?
Let’s take a look at the benefits of EDDM postcard printing and why it makes sense for your company.
Local Marketing Solution
When you send out EDDM printed postcards, you can select a mail route on which every single household will receive your mailer. This means you can target the local markets where your audience lives.
There are a number of benefits to printed direct mail as opposed to digital advertising. While digital marketing agencies might try to convince you that physical advertisements are a thing of the past, consumers are oversaturated with spammy email and internet ads. Sending physical mailers directly to your potential customers can be a much more effective way to get their attention and inspire action.
EDDM Postcard Printing is Cost-Effective
Every door direct mail is one of the most cost-effective ways for small businesses to advertise to their desired market. With the advancements of technological software, it’s easy to design your own postcard or brochure and have it printed at a price that fits within your marketing budget.
Doesn’t Require a Mailing List
Often times companies will buy or rent expensive mailing lists to send out printed advertisements. When you choose every door direct mail, no names or addresses are required.
This is a huge cost and time savings. By targeting specific mail routes where your target audiences live, there’s no need to purchase pricey mailing lists to reach your ideal customer.
Instead of having to print individual names and addresses on each mailing, you just use the approved EDDM format. All of your postcards and brochures can simply be addressed to “Local Postal Customer.”
You Won’t Need a Postage Permit with EDDM Postcard Printing
Postage permits are an additional annual cost that you can do without when you print EDDM postcards and send them to certain neighborhoods. The USPS allows companies to send between 200 and 5,000 mailings to each zip code every day without requiring you have your own postal permit.
When you send direct mail to potential customers, you won’t be limited by pre-determined sizes. The range of sizes varies from a 6.5″ by 9″ EDDM postcard all the way to much larger tri-fold brochures.
This means that with EDDM postcard printing you can choose the size that suits the needs of your business. Are you sending out an informational pamphlet about a new service your offering, or simply gifting a discount offer to your target audience? Depending on your purposes, you might need more or less room to get your full message across.
Do you want to send your local customer base a simple reminder of a sale you are running? Is it time to send out your restaurant’s take-out menu to the community to stir up some more business?
Depending on what you’re advertising to your potential clients, you can choose between different formats to get your message across.
Offer Deals and Discounts Directly to Potential Customers
If you’re looking to retain customers or find new ones, sending out EDDM printed postcards is a great way to put coupons and discounts right in the consumer’s hand.
Promotional offers are an excellent way to get people to stop into your store, whether it’s a coupon code or a buy one get one free offer. They’ll also help boost your reputation among your clientele, because who doesn’t love a great deal!
Easy to Execute
Do you feel overwhelmed by how complicated marketing can be? Well, you can take a sigh of relief knowing that custom printing EDDM mailers is as simple as advertising gets.
Here at Las Vegas Color Graphics, we’d love to take care of any and all of your direct mail needs.
If you choose to go with EDDM printings, simply let us know which neighborhoods you’d like to target and we’ll take care of everything else. You won’t have to bother designing, printing, or mailing your direct mail advertisements. We’ve got you covered!
The Benefits of Physical Advertising
Studies have shown that physical advertising leaves a bigger and deeper footprint in people’s memories than digital advertising. People are more able to remember physical media that they’ve seen within the last week versus the same content in a digital format. According to one study, participants who were exposed to direct mail ads versus digital ads had a 70% higher brand recall.
Printed media is also more emotionally resonant than digital media. People have more of a reaction to objects that they hold in their hands, and it also requires more brain processing.
Another benefit of physical media ads is that they feel much more personal. Even when digital ads are targeted, consumers are less likely to build a personal connection with them. When direct mail arrives at their door, on the other hand, it feels much more relevant and specific to them.
EDDM Postcard Printing Is an Effective Marketing Strategy!
Advertising is a necessity for any business, but how can you get the most bang for your buck?
EDDM postcard printing is a great way to reach large swaths of your target audience without breaking the bank. It’s also easy to track the data of how effective your direct mail marketing campaign was, and adjust your number of printings and locations of delivery accordingly.