According to one study, about 50% of Americans said that they pay more attention to their postal mail rather than their online mail. That’s a big reason why you should look into direct mail solutions.
If you’re thinking about using direct mail advertising services, the marketing statistics point to a high success rate.
But what is direct mail? And what are the benefits of it? Thankfully, we break it all down for you, so keep reading!
What is Direct Mail?
Direct mail is a marketing strategy that lets you send all types of things in the mail through the United States Post Office. You can send things like:
- Newsletters
- Brochures
- Booklets
- Catalogs
- Newsletters
- Postcards
You’ll be able to make up your own mailing list or purchase it from a direct mail printing company. As you learn more about your customers, you can also customize your mailing list to reach anyone based on their income, gender, or age.
Different Types of Direct Mail Solutions
There are a few different types of direct mail aside from just physical letters.
This might be one of the most popular ones and get the most opening rate, but it can be expensive.
Instead, many people decide to use a different type of marketing, like a newsletter. But you will need to take the time to put a riveting one together before you send it out.
Some people also use self-mailers, which don’t need to be put in an envelope and can be sent how it is. This ensures that the people you send it to see your message without having to open an envelope.
When to Use It
While direct mail solutions can be an effective marketing strategy, there is definitely a best time to use it.
If you have a new product or service, you could send out some direct mail to ensure that everyone knows about it. This also works if you’re trying to build your brand awareness with new customers.
You can also use this to advertise an event that you are having. Mail solutions are great for this as well because you can target specifically who you want to come to your event, just by sending them some mail!
Benefits
There are many benefits to using direct mail, aside from just being more cost-effective.
Some of them include having a higher customer conversion rate, more efficiency, and flexibility.
High Conversions
Out of the 98% of people who bring their mail inside, about 77% of them look through it right away. This means that when you send them direct mail, you immediately get their attention.
With email marketing, they can easily set up a filter to send your emails to their spam folder. However, with direct mail, you put your marketing directly into your hands and can either pique their interest or not.
Efficient
With direct mail advertising services, you’ll also have easier metrics to track.
For example, you could send out some coupons or deals that people can cash in to save money on your product. You can track who engaged with your direct mailing because you can check to see what people cashed in your coupon.
It also makes it easier to track your customers. It’s personalized to the exact demographic based on geography, and you can figure out where your product is doing well and where you might need to improve.
Flexible
Direct mailing is also flexible to fit whatever your goals are.
You can use it as an invitation for new customers to come and try your product and service, or you can use it to keep old customers sticking around.
If you’re a new company, it’s a good way to get your name out there. It can help to generate interest in your company as well as bring in some revenue to get your business started.
Strategies to Follow
In order for your marketing strategy to be effective, there are a few rules that you should think about and follow.
If you do these things, you have a chance of a higher success rate.
Send Valuable Content
Make sure that you have something your customers would be willing to get. That means informing them about good sales that they’d be interested in or giving them a coupon to get them to come and buy your product.
Don’t send them stuff about the boring details of your business. This will convince them to just throw your mail away without even bothering to look over it and read it.
Have a Good Marketing Message
While direct mailing is helpful, make sure that you also focus on other types of marketing.
Your direct mailing should match whatever message your other types of advertising are selling as well. You can’t send your customers a coupon for one product and then offer a different coupon online because this will give customers the impression that your business isn’t run very well.
Ensure that the same message and brand name is being broadcast regardless of what medium of advertising you’re using.
Learn More About Direct Mail Solutions
These are only a few things to know about direct mail solutions, but there are many more benefits to using it.
If you’re interested in using it to get your business started, we’d be happy to start printing some advertisements and marketing materials for you! We’re the largest commercial printing company in Nevada, and we’re dedicated to serving all your printing needs.
Make sure you visit our website and request a quote from us to see how much it would cost you for direct mailing or other custom printing services.
