Are you getting the most from your flyer printing services?
Flyers are an inexpensive way to market your business or event. But there are a few tricks you need to learn to get the best results from every page.
Take a look at our top five tips to add impact to your flyers, even if you’re on a tight budget:
Tip #1 – Full Color is Worth the Higher Price
Printing your flyer in full color will cost a little extra, but the visibility benefits can be worth it. Color flyers tend to stand out more than their black and white counterparts, especially if you’ve invested in a good design.
Granted, there are times when opting for black and white make sense. For example, full-color flyers are almost the norm these days, so going back to the B&W basics can be a strategic move to make your flyer look different than the rest. If you go this route, make sure your design compensates for the lack of color.
Tip #2 – Know How to Leverage Your Real Estate
Your flyer has a limited amount of space for your content, but you don’t want to cram every inch of your page with text and images.
Make your most important information prominent, either at the top or in the center of the flyer. You want to use enough text to get your message across, but too much text can dilute your core message.
If you find your flyer looks overcrowded, don’t forget that every flyer has a back side.
Tip #3 – Don’t Be Afraid to Use White Space
Breaking up your information can make it easier for your audience to digest. Leaving plenty of white space makes for better readability so your audience can pick out the most relevant information.
Adding the right amount of white space in the right places can make your page balanced, neat, and attractive…
Source: Serif.com Blog
Using a template can help you avoid cramming too much information on your flyer. You can still customize it to fit your needs, but you’ll have a better idea of how much you really need to fit on the page.
Tip #4 – Use Professional Flyer Printing Services
After putting all your hard work into designing a great flyer, the last thing you want is for it to look like you printed it in your office.
Professional flyer printing services give you access to myriad types of paper, sizes, finishes, embellishments, and other features that simply aren’t possible when you do it yourself.
Consider die-cut for a real standout flyer! Ask your printer about the best way to incorporate this printing feature.
Plus, you might find that it’s cheaper for you to outsource your flyer printing than it would be to print them in your own office.
Flyer marketing doesn’t cost much, but you still need to see some form of ROI to make it worth your effort. Putting a strong call to action on your flyer can help you better measure its worth.
Our design and printing teams are skilled in helping you create a visually stunning flyer that helps you achieve your goals. Reach out today to get a quote or learn more about our professional flyer printing services.