Foil business cards add a level of class and sophistication to otherwise boring cards, but they also come with an extra price tag. Are they worth the money or will standard business cards do the job just fine?
Let’s look at a few facts before you decide:
Business Cards Are an Investment
Regardless of what type of business cards you choose, you should realize that all business cards are an investment in your success. In many cases, a business card may be the first impression people receive of your company.
When you exchange business cards with someone, you’re essentially handing them a piece of your company.
That’s not to say that ordinary business cards are junk. Most of the time, any business card that looks professional is better than nothing. But adding a touch of foil can deliver an unexpected impression of your company. It tells your audience that you care enough about your business and products. The impression is that you paid extra to make a strong impression while interacting with customers and prospects.
It can also indicate your company is doing well enough to justify the extra expense, which can go a long way in building trust with your audience.
[click_to_tweet tweet=”Foil printing is a small but powerful nuance that sends a specific message: your business is worth something to you. #printing #foil #marketing” quote=”Foil printing is a small but powerful nuance that sends a specific message: your business is worth something to you. #printing #foil #marketing”]
Your Business Cards Should Carry Your Brand
Foil business cards are most commonly associated with high-end, luxury items or services, or for businesses that cater to a wealthy audience. Banks, luxury car dealerships, spas, auction houses, and five-star hotels commonly use foil on their business cards to show they are a high-class company.
But they aren’t the only ones who can benefit from this distinction.
Any company who wants to add a level of sophistication can employ this same practice. It’s a form of marketing that doesn’t require any explanation to make the desired impression. If you want to add class, value, or attention to your brand, foil business cards can help.
Foil Business Cards Stand Out
Because foil business cards cost a little more than regular business cards, they’re not as common. But, this also means that foil business cards stand out over generic cards.
Truth be told, trading business cards is an age-old practice. It’s still widely used today. But for many businesses, it’s become more of an expected formality rather than an intentional form of marketing. But your business card can (and should) also be a marketing tool.
Adding special elements like foil makes your card stand out from a sea of lookalike cards. It’s an easy way to ensure your recipient recognizes your card over all others. Plus, creating a standout business card can ensure your card ends up on a person’s desk instead of in the trash.
Foil Business Cards Really Aren’t That Much More Expensive
Foil business cards are more expensive to design and produce, so naturally, they cost more than traditional cardstock business cards. But the extra expense isn’t always as much as most people realize.
Business card prices can vary drastically, even when it comes to foil accents. This price can get even more expensive if you choose to add silk lamination, overlays, or spot-UV printing. The cost will also depend on the type of cardstock you use, the weight of the card, and other special features like rounded corners or finish options. There are many other effects you can achieve with foil business cards to increase their visual and textural appeal.
But if the price is the biggest issue, you can minimize your costs by simply getting foil stamping on its own.
Foil Business Cards Aren’t Right in Every Situation
Using foil accents on your business cards may not be right for every business or in every situation. For example, non-profit organizations might want to avoid using expensive elements like foil because it could look like a misuse of funds that could otherwise go to their charitable cause.
Some businesses may want to reserve upscale business cards for certain divisions or job titles. For example, you wouldn’t get a foil business card from your local McDonald’s manager, but you might from the corporate franchising department.
Remember, your business card is a chance to create a strong impression of your brand. And while using foil accents can help to create an impression of power, wealth, and luxury, you certainly don’t want to oversell your brand if the rest of the experience can’t meet those expectations.
How to Get Foil Business Cards
Foil business cards require special design work in order to ensure the foil accents are best utilized. Because of this, the turnaround time isn’t quite as fast as traditional business cards, so it’s best to order your cards well in advance before you truly need them.
Contact us today for a free custom quote on getting professionally printed foil business cards and start giving your brand the attention it deserves.