Graphic design has long been considered the red-headed stepchild of the creative arts. It’s usually the target of some not-so-good-natured ribbing from the Fine Arts crowd, as the profession doesn’t require the kinds of finely honed talents that an illustrator, photographer, or sculptor. At the same time, while being successful in graphic design doesn’t require you to be able to draw a straight line, it needs levels of attention to detail that is just as rigorous. Nowhere is this more obvious than when it comes down to graphic design color palette choices.
As the average business owner, what’s all this to you? The truth is that graphic design is a crucial component of marketing your company and growing your business.
Without the kind of advanced knowledge that graphic designers possess when it comes to color, shade, layout, and other important design elements, your promotional materials won’t have the pop they need to stand out from the crowd. All that time and energy you spend on flyers, brochures, logos, and branded promotional materials — not to mention the resources spent on them — could be wasted without the help of a talented graphic designer overseeing the entire process.
Graphic Design Color Palette: More Than Just the Rainbow
The color palette you choose for anything related to your business helps to set the tone for it in ways that, most likely, you’ve never even considered.
Color psychology, which is the study of how people react emotionally to being presented with different hues and shades, is clear on this: even a small change can make a big difference, such as when researchers found that changing the color of a call to action button from green to red saw a 21 percent increase in people acting on that CTA.
That’s just one example of the well-researched psychological effect different colors can have on the human psyche. There are reams of research on why and how color can increase brand recognition by 80 percent and that nearly 85 percent of consumers say that color is the primary reason that they purchase a product.
Suddenly the study of graphic design color palette theory doesn’t seem like such a crazy idea after all, does it?
Why You Shouldn’t Go It Alone
There’s so much hard work and careful thought that goes into color design. While it’s very much the truth that you can learn the fundamentals of color theory from a textbook on graphic design, there is only so much you’re going to be able to absorb and understand on your own. And that’s if you actually have the time and resources to devote to understanding these concepts!
If you’re a business owner that’s simply trying to find the best graphic design color palette for your logo and brand redesign or for your next marketing brochure, you’ve got lots of other things on your mind. Taking a crash course in color theory isn’t one of them.
As if this wasn’t complicated enough, graphic design is much more than just understanding the basics of which colors complement each other and which don’t. The mere act of printing an image or a design can alter how a color looks on a specific type of paper. On top of that, knowing how different inks interact with different types of paper, as well as how they interact with one another to begin with, is a different kettle of fish altogether. If you don’t have time to learn how yellow and blue make green, then you certainly won’t have the resources to understand how paper with different weights, textures, and finishes will affect the way your finished product is going to look!
It’s Time to Partner Up
It’s more than obvious at this point that graphic design color palette choices are integral to the success of just about every aspect of your company. The roles that color choice, and color psychology, play in making your brand and products resonate positively with consumers are simply too important to ignore. At the same token, trying to navigate the murky waters of graphic design without a guide — especially when it comes to actually understanding how things will look not on a computer screen but printed on an actual product — is just not possible.
It’s obvious that solving this problem needs a specialized solution. Your best bet is to forge a partnership with an expert, a seasoned veteran that has the education and experience in graphic design color palette theory, layout, design, and printmaking on different mediums such as paper, wood, cloth, and vinyl. That’s why you’ll be best served by finding a full-service print studio. It’s the best location to find the perfect graphic designer for your needs, as this is one of the biggest industries for their particular set of skills. The problem, though, is choosing the right printing partner to ensure your investment pays off.
Turn to Las Vegas Color Graphics For All Your Graphic Design Needs
Here at Color Graphics, we’re more than just your local neighborhood copy shop. We’re a full-service print studio, open 24 hours a day, 7 days a week, fully staffed with the most skilled and experienced printmakers and graphic designers in the entire region. We’ll work with you, from concept to layout to finished product, ensuring that your color palette is chosen in such a way as to have the biggest impact — the one you want to have on your prospects and customers. Not only that, but we’ll ensure that we work with within your budget, maximizing your resources and your ROI with the finished product.
Yet Las Vegas Color Graphics offers more than simply ensuring the graphic design elements of your projects are on point and that your project gets completed on time and under budget.
Our services extend to data management and direct mail fulfillment services as well. This makes us your one-stop-shop for conceptualizing, designing, printing, and mailing out promotional materials for your next marketing campaign. Our high-volume printing capacity and capabilities mean we’ll have your booth signage and branded merchandise ready for your next convention or trade show.
Time to redesign your corporate logo or brand with the help of our graphic design color palette experts? Ready to knock your next direct mail campaign out of the park with expertly picked eye-popping visuals, or draw attendees like flies to honey thanks to your vibrant, colorful booth signage? Contact us today and learn how we can turn drab into daring, all with the surprisingly deep power of color!