Digital printing has come a long way from the days of those noisy dot-matrix office machines. Today, the methods have become so advanced, and so widespread, that old industry standards have given way. The results have been nothing short of extraordinary, especially when it comes to how it can help support the success of businesses large and small.
Here are just a few examples of how new digital printing practices have led to a business marketing revolution.
What It Is, and Why It’s So Different
Just like it says on the tin, digital printing involves printing methods that don’t rely on traditional methods. While there will always be a place for older, mechanically-based analog methods like offset printing, there are some major drawbacks that include having to prepare physical plates for each image you’re printing. Every time you want to print a different image, no matter how subtle those differences may be, a traditional printing press needs to have an entire plate changed to accommodate those differences.
Digital printing isn’t bound by these physical requirements. Technologies similar to those that power the laser or inkjet printer in your home or office enable professional digital printers to work more quickly and be applicable in a wider range of situations, allowing you to print from digital file sources that can be as simple as text to as complex as fine art reproduction and anything you can imagine in between.
Digital technologies have a quicker set-up time than traditional printing, are much less expensive at smaller print runs, and are much more versatile than plate-based offset printing, all of which makes it perfect for a number of business uses.
Digital Print Makes Direct Mail Easy
Thanks to the many advantages it has over traditional methods, digital printing is ideal for supporting the success of businesses large and small. Capabilities such as quick turn-around times and low overall expenses have led to companies leveraging the techniques in a number of ways, with the most revolutionary being in direct mail.
Digital print technology supports variable imaging in ways that are impossible for traditional offset printing. Businesses that want to engage in direct mail marketing by printing up a few hundred postcards to mail out would need to have names, addresses, or any other individual information added after their direct mail materials were printed using traditional methods.
Yet digital printing can use variable data to change even the smallest details from one printing to the next. This makes it quick and easy to personalize direct mail or any other marketing materials, in order to print street numbers and zip codes, address specific prospects by name, custom images, or any other personalization touches that would increase marketing impact.
The most attractive part of this is that it would take a fraction of the necessary resources to print and prepare these materials for mailing, saving companies both time and money in the process.
Variable imaging allows you to reach your customers in a unique way, helping you stand out from the everyday direct mail pieces and marketing collateral they see on a regular basis.
On-Demand Digital Printing Technologies and Personalized Products
Digital printmaking has single-handedly upended the entire print publishing industry. In a world where it’s now possible to gain access to fast and inexpensive digital printing technologies, it’s now cost-effective to use on-demand printing to support your business.
Offset printing’s biggest advantage that, as print run volumes increase, this type of printing becomes less expensive per print. This means that businesses were often priced out of smaller print runs. But there are few limitations on how on-demand printing can be used when it comes to small runs.
Whether it’s printing brochures, flyers, posters, or even professional-quality reports, digital print technologies facilitate smaller print runs that wouldn’t have been cost-effective with traditional offset printing.
Meanwhile, combining on-demand printing with variable data capabilities means that it’s easy to create personalized promotional materials. Many modern businesses that specialize in made-to-order products that feature the names or likeness of customers, such as personalized children’s books featuring the name or picture of the child, owe their entire business model to the flexibility of digital printing, enabling not just small print-on-demand runs but also the insertion of variable data.
The Wave of the Future
Digital printing isn’t going away any time soon. If anything, it’s just going to become more prevalent as new digital technologies continue to be developed to make digital prints faster, cheaper, and of higher quality.
Will traditional offset printing ever be completely eclipsed by newer technologies? That’s highly unlikely. There’s always going to be a place for traditional printing, especially when it comes to businesses that need bulk print orders because offset printing becomes an inexpensive option per printed piece when you get into very high volumes.
But for the majority of businesses of any size digital printing provides solutions for just about everything. Targeted marketing materials, internal stationery and reports, branded promotional products, and even print-on-demand products are all possible only with digital print techniques and technologies. And the long list of uses for new, cutting edge printmaking is only going to get longer as time goes by.
Embrace the Flexibility of Digital Printing Today to Support Your Business
Today’s crowded business landscape requires company owners to leverage every tool at their disposal to increase their success. This often means presenting your business in an attractive and professional manner, and using digital technologies to print attractive and effective marketing materials is one of the most cost-effective ways to do so.
Whether you need printing, direct mail services, or signage, LVCG has the skill, expertise, and technology to make your business stand out from the crowd. contact us today to see how our digital print technologies can help you grow your business and achieve success.