No matter what business sector it inhabits, your company can always benefit from strong brand recognition. Whether it’s a banner or a convention booth, signage for a brick-and-mortar storefront, or any other large-scale marketing materials, the best way to make your company’s brand pop is through using large format color printing to attract the eye, and the attention, of prospective customers. Here’s what you need to know about the world of large format color printing and how it can take your brand marketing to the next level.
The Best Visibility For Your Business Marketing Needs
Large-scale signage works like a charm when it comes to attracting the attention of consumers. In fact, research shows that more than 3 out of 4 Americans report walking into a storefront because of an eye-catching large sign. That same research showed that large format signs led to these customers making a purchase more than two-thirds of the time as well. This makes it very clear that a branding printed on a large format substrate featuring bright, colorful, and attractive design elements is a definite winner.
Yet there is a caveat when it comes to large format color printing. Quality is a major determinant when it comes to how effective a marketing tactic large color graphics can be. This is only natural, as a low-quality sign sends a pretty clear message about your company’s professionalism and attention to detail. If your large-scale signage is poor quality, or if there are typographical errors or other mistakes in its messaging, this can be a major turn-off. In fact, more than half of the consumers in the above research study revealed they would think twice about frequenting any business that had a low-quality sign out front.
Tough, Durable, and Ready for Anything
When you’re investing in large format color printing, you want your signage to last. That’s why the best print houses around tend to use ultraviolet ink printing methods in order to provide extra durability. Using UV light to dry large format color printing makes whatever substrate you print on highly resistant to fading or water damage, as it’s been toughened by intense exposure to ultraviolet light. This makes large format color printing highly cost-effective, as your brand logo and message will look as crisp and clean today as it will after years of use, rain or shine, inside and out.
The best large format printing is resistant to fading, handling, and the elements…and provides high-quality color reproduction!
While the toughness and durability that UV printing provides large format color printed signage isn’t the only thing that’s noteworthy about these types of commercial printing methods. The best large format print houses often make use of high-resolution machines capable of printing in CMYK color combinations, not unlike a digital printer that’s reproducing images on paper. This makes large format color prints not just incredibly resistant to fading, handling, and the elements, but provides the end results with the kind of high-quality color reproduction and separation that you would expect from images and text printed on more traditional substrates.
Why Las Vegas Color Graphics Is the Best Choice for Your Large Format Color Printing Needs
As Las Vegas’ local print house for over 40 years, Las Vegas Color Graphics is your best choice for all your business printing needs — and that includes large format color printing as well. We specialize in providing your business with the most striking and durable marketing materials, large or small, and our skilled and experienced staff provide a full range of large format printing services to your company. We have the technology needed to print on any number of substrates ranging from more traditional ones like posterboard and vinyl or even exotic ones like clear glass, aluminum, or wood, all with the unsurpassed clarity and durability that we’re so known for.
There’s no need to rely on low-quality large format printing to build your brand awareness. Here at Las Vegas Color Graphics our skilled graphic design specialists can help bring your image to life, making sure you get the most attractive and vibrant large format signage you need to support your business. On top of that, you’ll also get it in a hurry thanks to our 24/7 print shop!
When you want the most professional-looking, elegant, and memorable signage or other large format color printing, Las Vegas Color Graphics has what you need. Stop by today to see how we can bring your company signage into the 21st century!