Direct mail is a fantastic method for building brand awareness for businesses large and small, and that goes for whatever industry sector business inhabits. There’s always going to be a need to ensure the products or services you offer to customers are well-known – and it’s especially important if you’re a small business. The last thing you want to be is lost in the shuffle among bigger, louder competitors! Here are some great tips for leveraging direct mail for small businesses so that you can stand out.
Direct Mail Works Great – Still
Before we begin, let’s get one thing straight: direct mail for small business marketing works, even though it’s decidedly a low-tech, 20th-century approach to marketing. Sure, there are newer ways to market a small business today, especially when you take into account online marketing through email and social media. But the truth is that just because direct mail marketing is an older method, it’s still got it where it counts – and we mean by a lot.
You might be shocked to learn the return on investment for direct mail marketing, when compared to other types of more “modern” marketing methods, is actually quite incredible. In fact, response rates for direct mail top 5 percent, and that’s something you can’t get with more contemporary methods, which top out at 0.6 percent at best. Plus a highly competitive 29% ROI means that paid search and social media ads aren’t the only game in town – and when it comes to marketing a small business, you need all the help you can get to remain competitive!
Getting the Most Out of Direct Mail for Small Businesses
So by now it should be crystal clear that direct mail for small business marketing is a great choice for keeping your small-scale business competitive when it goes up against the big boys. But there’s so much more to direct mail than just some statistics: you also need hands-on knowledge. That’s why we’ve collected some of the best information on leveraging small business direct mail marketing to your advantage. Here are some great tips for getting the most out of direct mail for your business.
Work Smarter, Not Harder, on your Mailing List
Direct mail for small business marketing relies on having a solid list of addresses to mail out your marketing materials to. If you’ve been around for a while and you’ve got a solid customer base you’re already sitting pretty, but what if you’re looking to grow your market share or you’re a startup? This makes list building a priority. In these cases, investing in a pre-built list from a reputable company can help. The high ROI on direct marketing will help offset these costs easily.
Come Up With an Irresistible Offer
Consumers love a deal. That’s why you should come up with as attractive an offer as you can to headline your marketing materials. This can be in the form of a rebate offer, a discount code, or just the announcement of an upcoming sale. It’s a great way to add value to your marketing mailer, which ups your chances that your recipients will act on the offer. Don’t undercut your profit margin, of course, so make sure this irresistible offer will still keep you in the black and you’ll see success!
Make Sure Your Mailer Looks Like a Million Bucks
Sending out an attractive offer to a targeted audience will only get you so far — your mailer needs to look its best. This means you have to focus on good presentation. You need professional graphic design, followed up by having your marketing materials printed by high-quality print methods. Small businesses usually don’t have the resources for a graphics design department in-house, so turning to a third-party print partner is ideal. You’ll never get a second chance to make a first impression, after all!
Rely on Las Vegas Color Graphics As Your Direct Mail Print Partner
Direct mail for small businesses can be a major boon for your company, but only if you choose the right print partner. That’s why you need to turn to Las Vegas Color Graphics. We’ve been providing the most professional design, printing, and fulfillment services to the Las Vegas area for the last 40 years, and we’ve helped countless small businesses reach wider audiences and compete on a larger, more successful scale.
With our dedicated staff of graphic designers, our 24-hour print studio with cutting-edge equipment, and the ability to mail your materials directly after printing, Las Vegas Color Graphics is your one-stop-shop for getting your message in front of as many eyes as you want as quickly as possible. Contact us today to see how we can help you achieve your goals with your small business’ next direct mail marketing campaign!