Direct mail is alive and kicking, even today in the digital marketing age. In fact, response rates to direct mail are still anywhere from six to nine times higher than in other media, like email, paid search, or social media. Not only that, but research has shown that for every $167 you spend on direct mail, you sell an average of $2095 worth of goods. With that kind of ROI, printing direct mail postcards and then mailing them to prospects is one of the most cost-effective marketing methods available today.
Of course, the actual process of sourcing a partner to facilitate printing direct mail postcards or other materials isn’t always going to be easy. That being said, there are some things to look out for that can help you have a successful direct mail marketing run beginning to end, both in streamlining the process, making it more affordable, and increasing the impact of each piece of marketing material you send out.
Here’s how Partnering with the Right Printing Company can make Printing Direct Mail Postcards a Big Success
Digital Printing Capabilities Make Direct Mail Fast and Cheap
In the world of printing direct mail postcards, it’s advantageous to reduce the amount of work that needs to be done before those direct mail materials are ready to be sent out. There’s one time-saving feature that stands out the most in this instance, and it’s the ability to have your postcards created through a digital printing process.
There’s a number of excellent reasons why digital printing is ideal for jobs requiring quick turnaround, as setup is a fraction of the time when associated with traditional offset printing since there are no plates to change out. Just change a few settings in a computer and you’re ready for a whole new design.
Second — and this is where digital printing really shines — variable data capabilities make it easy to customize print runs by adding personalized information such as names and addresses. Again, this is something that offset printing simply can’t offer.
Digital variable data printing can also save you considerable expense as well as time and effort. Without having to print address labels separately and then add them, one by one, to your postcards before they’re sent out, you shave hours off the time it takes to launch your campaign. You’re also not paying someone to affix address labels for an hour, which makes digital printing direct mail postcards much more cost-effective.
Have Your Entire Campaign Managed by Experts
Running your own direct mail marketing campaign can yield some excellent ROI in terms of building your business. Do you know what’s even better than that, though? Not having to do any of the heavy lifting yourself. Contracting out the entirety of your campaign to a provider with experience in printing direct mail postcards and then shipping them out means you can simply consult on design and let the experts manage the rest of the work.
This is an ideal choice for smaller businesses that want to remain competitive but don’t have the expertise or ability to devote in-house resources to the design and management of a direct mail campaign.
That being said, it’s important to ensure that your entire campaign is being managed by experts. Ensure that you partner with a company with experience in providing full-service design and printing, one with the right tools and staff to get the job done. It also doesn’t hurt to ensure they have a full errors and omissions insurance policy in case something goes wrong — this will ensure that you’re not left holding the bag for any printing errors that make it past quality control!
Turning to LVCG For Your Direct Mail Marketing Needs
If there’s one thing that LVCG knows, it’s direct mail printing. Whether you’re printing direct mail postcards or any other kind of marketing materials, our full-service shop works 24 hours a day, 7 days a week to get your marketing campaign underway. With both traditional and digital variable data printing options available and the ability to manage your direct mail marketing campaign from preprint to post office delivery, LVCG has you covered.
To learn more about how we can help you widen your brand’s reach with attractive and professional direct mail marketing materials, contact LVCG today!