Any business worth their salt spends lots of time networking in order to build their business. Doesn’t matter what industry you’re in; whether you’re slinging dog food or selling diamonds, you’ve got to press the flesh at trade shows, conventions, and other networking events. That’s why your choice of tradeshow printer is so crucial to your success, as the quality and variety of brochures, signage, and branded merchandise you bring with you to these events can be instrumental in whether you’ll have a successful outcome.
Want to know what a great tradeshow printer can do for you when it comes to providing you the highest quality merchandise and signage you can get? We’ve got you covered.
Experienced Tradeshow Printers Know How to Make Your Materials Pop
No matter what type of event you’re attending, odds are that you’re not going to be the only organization there. If you want to stand out from the crowd, everything from your signage to your brochures and flyers to your promotional products will need to pop in order to draw the attention — and the eye — of tradeshow attendees.
Fun fact: The Las Vegas Convention and Visitor Authority reports that from January to June 2019 there were 514,000 convention attendees.
How can an experienced tradeshow printer help you accomplish this? There is any number of ways based on layout and design, but one of the most overlooked methods lies in the physical characteristics of the printer toner or ink as it interacts with the paper or vinyl you’re using as a base.
This is only something that savvy print house personnel would understand based on expertise in providing convention materials for countless brands over the years.
Consistency of Message and Theme are Key
Tradeshow materials need to have impact. Colors need to be bright and eye-catching, messages need to be filled with calls to action and powerful imagery, and graphics need to be dynamic and vibrant. Above all, though, there needs to be consistency in your convention signage, your handouts, and your promotional materials.
What this means is that all instances of your company logo and representative brand colors or elements, no matter whether they appear on hanging signs, business cards, or beyond, all need to be thoroughly vetted for consistent design.
Font, spacing, and even color-matching need to be spot-on in order to reinforce brand recognition to ensure there’s a seamless flow between everything. This way your brand and its products are represented in as positive and memorable a light as possible. Your goal is to remain in the conventiongoer’s mind well after they’ve left, after all!
Other Important Factors in Tradeshow Materials
There’s no secret sauce when it comes to what you need to do if you want to walk away from a convention or tradeshow with a stack of new prospects. That being said, there are more than a few factors that come into play.
Dressing up your presentation in more ways than one can lead to heightened success, and we don’t mean just making sure your tablecloth is clean and that your banners and signage feature vibrant colors and catchy slogans.
Truth be told, how you present your materials at your tradeshow or convention booth is of vital importance. You might be able to get away with the traditional half-circle card spread of brochures, but is that really the best way to use your convention real estate?
Consider low-cost options like display racks that can help differentiate yourself from your competitors in a positive light. Such accessories often pay for themselves over time, considering you can use them for years on the convention circuit before replacing them.
Las Vegas Color Graphics: The Only Tradeshow Printer You Need
Your choice of tradeshow printer can make or break your next convention. Even if you have every aspect of your promotional tradeshow materials planned out, going with a print partner without the requisite skills or experience in creating promotional materials can lead to disastrous results — especially since these materials don’t come cheap. That’s why you need to turn to Color Graphics when it comes to protecting your investment.
As an experienced full-service print provider, we have the ability to handle orders of all shapes and sizes and still deliver consistently high quality with every single order. Whether it’s full-color brochures, vinyl convention banners, or anything in between, we have you covered.
Contact us today to see how we can help you succeed in growing your business on the tradeshow circuit!
