At Las Vegas Color Graphics, we’ve seen everything in the world of convention printing. We’ve been around since 1978—just about the time that Las Vegas conventions started to gain a status as the convention capital of the world.
We’ve been the go-to Las Vegas printing company for a long time. When it comes to show dailies, we are there for you from the first ideas for your show daily, all the way to the distribution.
Read our article here to know if you need show dailies for your event.
The Path to Successful Show Dailies
The path to a successful show daily always starts with planning. Since so many show dailies are published the night before with current material, one of the biggest mistakes made is a lack of planning.
The fact of the matter is that even though you need fresh content as the event happens, the best show dailies are started at the earliest planning stages of the trade show or convention.
Andrew Stanten, wrote at AltitudeMarketing.com about exhibiting at a legal conference.
The booth design matched the website, show daily ads, pre-show email and direct mail.
There are some ways that you can ease the last minute stress of of having successful show dailies. One of the best is to have editorial content written and ready before your convention or trade show. Soliciting this content is usually no problem–if nothing else, you can usually find plenty of vendors who’d love the free publicity.
After that, you need to decide the different tiers of advertising to present to your advertisers. Most trade show publications have ads from a variety of merchants. Some conventions, however, pick a single high-dollar sponsor for each day’s publication.
Choosing the Best Printing Company for your Show Daily
There are a lot of different printing companies in Las Vegas. It may seem overwhelming to have to choose just one, but there are a few things that you can do to make sure that everything goes smoothly and you have a successful show daily.
Many Las Vegas printing companies actually don’t do their larger printing jobs in-house. They simply don’t have the equipment to handle such a large job where timing is of the essence. Here are a few things to check up on:
- Do they have in-house graphic designers?
- Do they operate 24 hours?
- Do they have a large enough facility to put out 3,000+ copies with just a few hours’ notice?
- Are they familiar with delivery of show dailies to hotels in Las Vegas?
- Will they be able to get your publication to your customer’s door on time?
If you have an inkling of doubt about any of this, keep looking. If you have any other questions about how to have successful show dailies, please give us a call. At Las Vegas Color Graphics, we make convention printing our business with a 24-hour operating facility. When you choose us, you choose the largest commercial printing company in Nevada that houses a full service for all of your graphics communication needs.