Looking for a quick-and-simple guide for going large with your print products? Look no further – our large format design tips are here, and they only take a few minutes to read!
Signs and banners and other large format print jobs require a little bit of specialized knowledge – but by reading these quick tips, we’re confident you can master the basics.
1. The Best Large Format Design Tips mean keeping it Simple
The most fundamental of all large format design tips is to keep things simple. A large canvas means things can get cluttered and overwhelming for the viewer pretty easily. Remember: your aim is to communicate a message, not fill up your canvas!
Here are the building blocks you should start with:
- A carefully-chosen graphic. This can be a photograph or something from your graphic designer.
- A branding element. Don’t forget your logo, company name, or other identifying element that tells the viewer who’s sending them the message.
- A statement. This is your message. Don’t have a message? Back to the drawing board, because this is where your project begins. Everything hinges upon your main message, so get that established first.
2. Stick to the One-Third Rule
If you’re a novice print designer, it’s wise to stick to the classic standard rule of thumb regarding white space. One-third of your canvas should be left as white space, with the other two-thirds reserved for your graphics and text as well as colors.
The proper amount of white space is just as critical to your design as your graphics, colors, and text. Let minimalism be your friend.
Straying from this large format design tip might result in a cluttered, busy, confusing ad. Worse yet, your message won’t be heard amidst all the noise!
3. Give the Viewer Some Direction
If your ad doesn’t give clues as to where to focus the eye, viewers will simply look somewhere else rather than trying to sort out the mess. Find ways to lead the viewer’s eye quickly and easily to the right area of your ad, or from top to bottom.
Every element of your design should impart a visual direction as to where the viewer should look next. Giving visual direction will lead to what you are selling and generate more interest in your product or service.
If you make sense of your ad, prospective customer might just make sense of your message and buy what you have to sell.
4. Step away from the Computer
When designing a large format piece, the little things aren’t as important as you might think. Get up and stand back 10 feet or so from your computer screen. Does your design still look great when you view it from a distance?
…the human eye is easily fooled, especially when it comes to viewing color and tones…that is good news for large format designers
Designers often focus on the details. But in a large design, typically no one notices the minutiae from a distance. Take advantage of this time when the intricacies of design aren’t as important.
5. Think Twice when Choosing and Using your Fonts
The last of our large format design tips focuses on the all important fonts you are using. Here are a few font tips from the experts:
- Sans serif fonts with very wide spacing (kerning) between the letters can make the gaps between words less obvious. Be sure to account for this if using wide spacing. It is a current design trend, but of course, must still be readable.
- Fonts that are excessively bold look crowded and are sometimes illegible.
- Have someone who has not read your text before read what you have. Fresh eyes will tell you a great deal about how others will view your design.
- Avoid script fonts or use them very minimally. Many script and specialty fonts are difficult to read. They limit the ability to differentiate individual characters.
Whether your design is for posters or billboards, these tips will have you on your way to a finished product that knocks it out of the park. Going big has never been easier.
If you have questions or would like more large format design tips, our team at Las Vegas Color Graphics is here to help answer all your questions. Call us now at 702.617.9000 to start your large format printing job.