No matter what line of work you’re in, your business needs to build brand recognition so that it stands out from the crowd. Large-scale marketing materials are the way forward, and large format printing design elements on a convention booth banner, a physical storefront’s sign, or any other element.
Whatever the case, large format printing design is all about attracting the attention your brand deserves to make it as big as it deserves to be. Here are some important tips on how large format printing design works and how you can leverage it for the best marketing experience out there today.
Large Format Printing Design Means the Highest in Visibility
Large-format signage works like none other when it comes to increasing visibility. We’re not just saying that either: research shows that more 75 percent Americans walk into storefronts because the design of their large sign out front catches their eye. It also showcased how large format signs also contributed to making purchases after walking in. Out of those who the sign attracted inside, more than 2 out of every 3 sealed the deal.
This is an obvious feather in the cap of large format printing design! This type of printing design is certainly beneficial, but there are some possible drawbacks you should look out for. The effectiveness of printing large format signs and banners relies a lot on the quality of the finished product. This makes sense, of course; a sign that looks like it was hand-painted by a class of kindergarteners doesn’t exactly give off an attitude of professionalism.
Poor-quality large format printing design can be the kiss of death for your marketing dreams. How bad is it? Well, more than 50 percent of those surveyed in the research study above said that poor-quality large-scale signage is a major problem, leading them to reconsider stepping inside.
The Bigger They Are, the Longer They Last
Choosing to invest in large format printing design means also investing in longevity and durability. The best print houses out there know that these types of signs, which are often much more expensive due to what’s involved in printing them, need to last – so extra durability is part and parcel of how these types of signs are made.
Print houses worth their salt often use ultraviolet ink printing methods to provide that extra durability. Using UV light to dry large format printing makes the substrate you’re printing on highly resistant to water damage or fading, as that UV light has naturally toughened it. This helps the cost-effectiveness of this type of printing, as your signage will look as good as new even after years of use. That includes exposure to the elements!
That’s not the only thing that stands out about how large-format signage is printed, though. The most experienced and talented printers don’t use digital printing methods but instead make use of CMYK high-resolution inks. If you’re looking for crazy accurate color separation and color reproduction, then print houses that specialize in large-format printing design are for you!
Las Vegas Color Graphics: the Best Choice for Your Large Format Printing Design
As your local community print house, Las Vegas Color Graphics has been serving the Vegas area for more than 40 years. We’re your best choice for all your business printing needs — and that includes large format printing design. We’re marketing material specialists, with the skills and the experience needed to provide your business with the best marketing materials around of any size.
Not only that, but Las Vegas Color Graphics has the most advanced layout and printing equipment and technology anywhere, ensuring your final product will be of the highest quality. We can print your marketing material on just about any substrate, from vinyl and posterboard to wood, aluminum, and even clear glass.
Don’t rely on low-quality large-format printing design to build awareness for your brand. Our skilled graphic designers will turn your marketing dreams into reality. On top of that, our 24/7 print shop will get the job done right, and done quickly. If you want the best-looking large-format signage anywhere, turn to Las Vegas Color Graphics. Contact us today!