Even though Las Vegas is the convention mecca of the world, it can still be tricky to know where to turn to get your convention printing done right. And it’s especially important that you find the right printer for your show dailies, to ensure they come out right and on time, every time.
You’ve no doubt spent a lot of time and money preparing for your Las Vegas convention or trade show. On top of all of the details that you have to plan on the actual floor, you also need to supply the information that your convention goers need (with the right ads at the right time).
Color Graphics provides complete trade show and convention printing services. Click here to find out more.
What Makes Las Vegas Trade Show Dailies Great?
At this point, we all know that every conventioneer is a potential spender. You need to make sure that you are reaching your target audience’s interests and pocketbook. You will need a focal point for your trade show.
We almost take for granted that a good show daily is the medium to use. It will put your points of interest in an easy-to-follow guide for your prospect. But how do you make your Las Vegas trade show dailies turn heads in order to convert sales—in order to ensure your vendors’ happiness and your bottom line?
Show Daily Tips
1. Choosing an Inexpensive Paper
Choosing an inexpensive option for convention printing can help you get some money back, but choosing a paper that smudges easily or blurs the graphics won’t impress anyone. Ask about your options first. Your printer should be able to help you find a cost-effective solution that will provide the quality you need. The money you save using an inexpensive paper could be used for a green printing campaign and green printing is a major selling point of any promotional material.
2. Make the Most of Your Ad Space
You can always balance cost by making more ad space. Granted, there will be more pages to print, but well thought out levels of advertising that balance the information available is a great way to maximize your publication.
Interesting Fact: The Iowa Newspaper Association convention and trade show represented 96 weeklies and 39 show dailies!
3. Allow Submission to Your Show Daily
An open editorial policy—taking material from vendors and even non-vendor attendees—can give your show daily life, as well as take some of the stress off of your shoulders. Make sure that you draw out explicit editorial guidelines for submission to your trade show publication.
4. Make Your Show Daily “Scannible”
Let’s face it, most of the conventioneers that will read Las Vegas trade show dailies are looking for information that they can easily scan and grabs their attention. Make sure that you include formatting with bullets, bold and italics where appropriate to give the eye an anchor point in what they are reading.
5. Invest in a Graphic Designer
Having trade show graphics that “Wow!” your convention-goers are essential–especially in Las Vegas! This will ensure that your message is portrayed with finesse and style.
No convention organizer needs to be told how important it is to keep the vendors happy, but just how to do that isn’t always as transparent as you’d hope. A trade show daily that wows your vendors and conventioneers will keep them coming back for years.
Make sure that your convention printer produces clean and clear graphics with speedy delivery. Now is not the time to be working with a Las Vegas printing company that outsources their work. If you would like to know more about our printing services read more here.
At Las Vegas Color Graphics, we are the largest commercial printer in Nevada. We run our shop 24 hours a day and guarantee that your Las Vegas trade show dailies will be both timely and on time.