Imprint a lasting impression on your audience with custom brochure printing.
Did you know that when people pick up a brochure, 80% of them consider visiting the business being advertised?
If you think brochures are no longer relevant, think again. One study found that 7 out of 10 tourists and visitors tend to pick up brochures when they’re available.
Are you looking for effective ways to advertise your services, products, or company?
Let’s take a look at the long list of benefits of custom brochure printing.
Unlike many other forms of marketing, brochures are tangible products your potential customers can hold onto. This means their interaction with your brand doesn’t have to be fleeting as it would be with an online ad or billboard.
Instead, people can hold on to brochures for future reference. They can read through them when they have an extra minute here and there.
It’s a mistake to assume that printed advertising material is obsolete these days. While online marketing is essential, it’s also all too easy to get lost in the crowd. In a world where digital ads are a dime a dozen, people appreciate being able to peruse a physical object at their own pace.
If you’re working with a tight marketing budget, custom brochure printing services can be a smart and cost-effective avenue to travel.
Whether you decide to print large amounts of them in bulk to leave at a hotel counter or hand them out to your existing clients to let them know about new services, brochures get the job done for the right price.
Digital ads pop up and then disappear forever, forgotten as quickly as they came. With brochures, on the other hand, your customer can bring them home, peruse them at their leisure, and return to them at a later time.
Trust-Building with Your Custom Brochure Printing
How can you make sure that your prospective clients know that your company is legitimate, trustworthy, and credible? With countless other businesses providing the same or similar services, how can you make yours stand out?
Brochures are a great way to add credibility, build trust, and prove authenticity. With well thought out design and copy, you’re handing your clients a concise picture of your brand’s identity.
Allows a Number of Distribution Channels
When it comes to distributing brochures, the possibilities are practically endless.
What are some of the best ways to distribute leaflets?
- Distribute them at fairs, trade shows, and exhibitions
- Display them in your reception area
- Place them inside a packaged order
- Place them on bulletin boards or at kiosks
- Hand them out on an open day
- Distribute them through malls
- Display them at places where people are killing time: local offices, the DMV, and waiting rooms, to name a few
- Insert them into similarly focused materials such as magazines
With custom brochure printing, you can be creative and place them in spots that your potential customers might frequent. The first step is identifying your target audience so that you can hone in the best locations to place your brochures.
Be Descriptive with your Custom Brochure Printing
If you’ve been purchasing digital ads, you know that they are limited in how many characters they can contain. For example, Facebook ads can have a headline of up to 25 characters and a description of up to 125 characters. A PPC ad is only allowed a 30-30-80 character count.
On the other hand, brochures give you space to really talk about your services, products, and business. This is an opportunity to give your potential customers a more in-depth look into what you’re offering.
Brochures can fulfill a number of different purposes. They can answer frequently asked questions, outline the services you offer, or give a brief history of your company. The sky is the limit when it comes to how you can use brochures!
Reaches Your Target Demographic
When you advertise online, it’s easy to feel like your target audience is ignoring or not noticing your ads. This is because the online space is crowded, people are largely overstimulated by digital media, and even if they see an ad it’s easily forgotten a moment later.
People are tired of being constantly advertised to online. The Millennial Generation is particularly reluctant to feel “sold to,” and it’s, therefore, more effective to give them informative material to peruse. If Millenials are your target audience, you can capitalize on their weariness about advertising and make sure your informational, well-designed brochures end up in their hands.
Consistent and Focused Branding
When you decide to use custom brochure printing as a part of your marketing campaign, you’re allowing your company a space to create a consistent and well-designed brand identity.
Having a focused and consistent brand identity is a great way to ensure that your potential customers will remember who you are and have a sense of your services. By printing custom brochures, you’re taking control of the way your customers see your brand.
Custom Brochure Printing: The Perfect Marketing Solution for Your Company!
The usefulness of custom brochure printing for your company is truly endless.
You can bring brochures to trade shows and conferences, have them in the lobby of your business, and place them at the counters of local shops and restaurants. When customers make a purchase, you can include a brochure explaining other specific products you offer that they may not have known about. The only limit to how wide your reach can be with custom brochure print design is your imagination.
Is it time for you to find a custom brochure printing company? Look no further! Here at Las Vegas Color Graphics, we have the experience, skill, and expertise to create the perfect custom brochure for your business. Learn more about our printing services here to step up your marketing game today!