What’s in your collection of printed marketing material?
There’s a lot you could have on hand to present to clients and prospects, but let’s face it: no two businesses are alike, and printing needs can vary.
Every piece of printed marketing material should have a specific purpose.
If you want to prepare your sales and marketing department for success, these 10 printed pieces should always be in stock:
#1 – Business Cards
The first printed item any business should invest in, business cards are still one of the top marketing materials in existence. Small, inexpensive, and portable, branded business cards should accompany all other printed collateral to reinforce your brand and provide all your contact information.
Business cards are essential for many reasons:
- They help connect customers and prospects to real people within your organization
- They create top of mind awareness for the people you give them to
- People can pass them along to others, giving you an easy way to earn referrals
- The right design can create a lasting impression that makes your company look professional and worthy of doing business with
Business cards can also double as a marketing tool. You might include a special offer, discount, or another call to action on your card to increase its life cycle and add value.
#2 – Postcards
While the postcard content and design might vary, depending on what you’re promoting and how you’re using postcards to market yourself, you’ll want to keep postcard printing in your budget year-round.
Postcards are highly versatile forms of marketing material, and can be used for a variety of activities:
- Thank you pieces
- Special promotions or offers
- Follow up information
- Top of mind awareness
If you plan on using postcard marketing in your strategy, it’s best to have a printing partner on hand that can help you get the most from your design and budget.
#3 – Thank You Cards
Sure, a simple email can always do the trick, but seeing digital text just doesn’t pack the same level personalization as a handwritten card.
Blank Thank You cards can be a powerful sales and marketing material tool. A nice design and your company logo should be on every card, with enough space for sales teams to handwrite a personal thank you to clients or prospects.
Thank you cards are relatively cheap to print, plus they never “go bad.” You can opt for a variety of sizes and embellishment options to give your card a unique touch that’s worth remembering.
#4 – Tablecloths
Tablecloths are one of the most overlooked pieces of marketing material – at least until you’ve booked your first trade show or showcase. But having a quality branded tablecloth isn’t just for planned events.
You could easily set up unmanned information centers complete with giveaways, lead collection box, and brochures to promote your brand just about anywhere. They’re also handy for spur of the moment events so you look polished and prepared (even if you don’t feel like you are!).
#5 – Branded Pens
Pens are one of the most popular promotional items for many reasons:
They’re inexpensive, even the high-end ones that you reserve for special clients.
They’re portable, so you never know whose hands will end up with your brand.
They’re useful, so clients are more likely to keep them. This means you create brand impressions every time your pen is used.
Pens are a favorite item to give and receive and should be used in your marketing strategy. Hand them out at events. Keep a cup of them on your registration table. Give them to employees to use for work. Send one when you mail something to a client. Include one in every presentation folder. Supply them at meetings.
There’s no wrong way to market with a pen, and you’ll want to keep plenty on hand at all times.
#6 – Rack Cards
Rack cards are often mistaken for brochures, but there are a few key differences you should know. Despite being similar in size, rack cards are generally two-sided and don’t fold out like brochures. They’re usually made of quality cardstock instead of flexible paper, and can include unique elements like glossy finishes, embossing, or other embellishments.
Rack cards are helpful in marketing because they can passively deliver your message. They’re highly portable, so you can leave them on a front office desk or in a remote location for people to take as they wish. They’re inexpensive and can be used for just about any purpose.
#7 – Brochures
Brochures are a typical marketing staple because of the many purposes they serve. Product promotions, company information, programs, events, and even recruiting – the uses are endless and the impact can be powerful.
Successful marketing brochures don’t happen by themselves. It takes creativity, planning, and strategy. But when all those line up — your brochures can be your most effective sales tool.
The key is being vigilant. Not as part of some separate initiative, but as part of your ongoing, collaborative work process.
#8 – Presentation Folders
Even if you don’t do many face-to-face meetings, presentation folders can be valuable marketing tools. Use them in mailers or during in-person sales calls. If you hand out information to clients, there’s no better way to organize your material than with a branded folder.
#9 – Shirts
There’s nothing like wearing your brand to give it visibility wherever you travel. You can use branded shirts in one of two ways: first, have your employees wear the shirts to events, in the office, or on sales calls to show people the real faces of your company.
Or second, use branded shirts as giveaway items to clients or prospects. Every time they wear it, your brand gets a little boost.
#10 – Stickers
Stickers are one of the most versatile pieces in your marketing material puzzle. Put them on mailers, pass them out at events or on the street, include them with presentation folders or information packets, add a special offer or discount to them – there are tons of possibilities.
This is one of the most cost-effective ways to gain brand exposure and have seemingly unlimited creative angles.
Partner With Us for Printed Marketing Material
Our team is skilled in designing and creating all of the above marketing materials for companies local and beyond. Contact us today for a custom price quote and start making good use of your printed material.