Are you considering getting into publishing show dailies for your convention or tradeshow? There are a lot of benefits to this style of convention printing, but first you need to figure out if a show daily fits your convention’s needs. The benefits of a show daily can be threefold.
- They are a good generators of ad revenue.
- They attract buyers and sellers to your event.
- If you have other publications or newsletters, good show dailies will often drive up subscriptions to those.
“Do I Need a Show Daily for My Event?”
This may seem like an obvious question, but it’s actually a good place to start. A show daily requires three essential elements: an event, an editorial staff, and a relationship with advertisers in your niche.
Your event must attract a sizable number of attendees from your industry. Most advertisers would like to see at least 1,000 attendees in order to make advertising seem viable to them. An exception to this rule may be if you have a new product to launch with big-spending investors.
Keep in mind that this 1,000 isn’t a hard and fast number. Unusually high or low purchasing power can skew this number in either direction.
SNews Outdoor had a show daily for each day of their Snow Show.
Make sure that the editors putting together issues of your show daily are familiar with your market, industry, or niche. Make sure that you have expertise in your trade show or convention; then,getting advertisers and interest in your publication should be easy.
Finally, make sure that your editors can strategically align all of the goals and deadlines for a show daily publication. They do work a little bit differently than a magazine or newspaper.
A Relationship with Advertisers
If you aren’t sure who you would want to sell advertising to for your publication, there are a few things to keep in mind. You want to make sure that your show daily is exclusive to only a few advertisers who are willing to pay a premium price for the privilege of advertising in your publication.
You can always balance cost by making more ad space. Granted, there will be more pages to print, but well thought out levels of advertising that balance the information available is a great way to maximize your publication.
From our article, 5 Tips to Create Las Vegas Trade Show Dailies that Get Noticed. The complete article is here.
President of Las Vegas Color Graphics, John Scheffler, explains, “Show dailies are highly profitable when you do them right, but they could also be no to little profit if you don’t plan them out correctly. We work with our show daily editors and publishers to make sure the whole plan is implemented correctly from the drawing board to delivery at the hotel.”
If you are getting ready to plan a convention or trade show, it’s never too soon to consult a Las Vegas printing company for show dailies. The planning stages of a show daily must be carefully thought out so that the hustle and bustle of printing during the convention can run smoothly.