Engagement is crucial for building strong, long-lasting relationships between you and your customers. One of the best ways to foster that engagement is by leveraging the information you already have about your customers. Newsletter printing is a great tool for this engagement. Using your list of mailing addresses to send out newsletters periodically is perfect for informing your existing customers about new products and developments.
Yet understanding that sending out regular newsletters is different than knowing how to do so. Thankfully, the process is not nearly as difficult as you might think – especially if you know the ins and outs of doing so. Here’s what you need to understand about newsletter printing, why it’s so effective, and the best way to get your newsletters in the hands of your customers.
Why Newsletter Printing? Why Not Just Email?
Sending newsletters out to your mailing lists is an invaluable tool, but many business owners may balk at the idea of newsletter printing. It’s the 21st century! We’re in the Digital Age now! Why go through the expense of designing, printing, and mailing out physical newsletters when email is so much quicker and cheaper?
In this case, the difference here is in response rates. Remember that the goal of a newsletter campaign is to generate interest in your company’s newest products and services to bolster sales. This makes it important to understand the overall effectiveness of different delivery methods. Direct mail, with its 4.4 percent response rate is statistically much more effective than email, which has just a 0.12 percent rate.
What Goes into a Good Newsletter Printing Campaign?
While it should be obvious at this point that a direct mail newsletter has the potential to offer a much higher ROI than an email newsletter campaign, creating a good newsletter printing campaign requires more than just clever marketing copy. You need to understand concepts such as layout and design and how to apply these concepts to engage your recipients.
This can be a difficult task for anyone who’s not well-versed in the worlds of graphic design and printing. That’s why it’s always recommended to seek out a solid partner in designing, printing, and even mailing out these newsletters to your customers. In such a case, it’s an excellent idea to enlist the services of a qualified print house in your area.
Not All Print Houses Are Created Equal
Finding a printing partner isn’t necessarily a difficult task. However, finding one that has staff members with the right mix of skills and experience for pulling off a successful newsletter printing campaign might not be as easy. You need a print partner with staff that understands fundamental graphic design rules and that will work with you to bring your vision to life.
Always be sure to ask some pointed questions when you’re in the process of choosing a print partner. This goes far beyond comparing prices for services, of course. Ask about the experience and education of staff members and what kinds of direct mail fulfillment services the printer offers. Take a good look at the printer’s portfolio and, if possible, pay attention to testimonials and talk to any former customers for their opinion.
Las Vegas Color Graphics: The Perfect Print Partner For Your Newsletter Printing Campaigns
Here at Las Vegas Color Graphics, we know our way around a direct mail campaign. As the largest privately-owned, full-service commercial printing company in Nevada, Color Graphics has been serving the Las Vegas community for more than 40 years. Our full spectrum of high-quality design, printing, and direct mail services simply can’t be beat.
Las Vegas Color Graphic’s dedicated and knowledgeable staff of layout artists and graphic designers can help you create an eye-catching and effectively laid-out newsletter that’s sure to grab the attention of your customers. We’ll work with you to ensure your dreams become a reality. Plus, we offer complete direct mail fulfillment services to ensure your newsletter goes out to your customer list on time every time.
Contact Us Today
We’re standing by to make your next newsletter printing campaign the best one ever. Ready to see why Las Vegas Color Graphics has a reputation for the best print house in Vegas and beyond? Request a quote today and we’ll get back to you in no time…because when it comes to marketing your company, you deserve nothing but the best!