Does your nonprofit need a boost? Here’s how nonprofit brochures are one of the best ways to raise awareness of your organization.
Running a nonprofit organization presents plenty of unique challenges. Funding a nonprofit can often be difficult, and that makes finding cost-effective options a priority — especially when it comes to marketing and promotion activities. This is why many organizations turn to nonprofit brochures to promote any current or upcoming projects and events; using brochure marketing is often an effective and budget-conscious choice even for the most deep-pocketed nonprofit organizations. Here’s how nonprofit brochures can help your organization as well.
Nonprofit Brochures Represent Your Organization in a Professional Light
If there’s one thing a nonprofit organization needs to do, it is to ensure that they’re taken seriously. This means that you need to project a professional image of your org at all times. This might not be fair, considering that many nonprofits have to operate on the kinds of extremely constrained resources that often make professional-level presentations securely out of reach, but in a world where so many books are judged by their covers, it can often mean the difference between success and failure.
This is where nonprofit brochures can shine. Professional-level layout, design, and printing are not nearly as expensive as you might think, especially when compared to the level of finish you can achieve with a glossy, well-designed brochure.
The impact on your budget is minimal, but the impact your professional-looking brochures will have on potential donors, visitors, or partners can be absolutely huge.
Brochures Offer High Cost/Benefit Ratio in Other Ways
It’s crucial to raise awareness for nonprofit organizations in many cases. Whether it’s for membership or subscription drives, press releases concerning new services offered, or drumming up attendance for upcoming events, getting the word out across your org’s chosen demographic is an absolute must. This requires your organization to market itself and/or its events, and that comes with a price tag that might be significant — especially for organizations with constrained budgets.
This is where using nonprofit brochures shines. Despite what you may have heard, print marketing is alive and well today, and when you get down to brass tacks the return on investment for print marketing (especially direct mail marketing) is massive, often to the point of leaving other types of marketing in the dust. This makes the use of nonprofit brochures extremely cost-effective, even when taking into account the costs of not just designing and printing these brochures but also even mailing them out as well.
Versatile and Effective
While you can’t discount their effectiveness, there’s more to using nonprofit brochures for direct mail marketing. In fact, using brochures outside of direct mail are just as strong in drumming up awareness of your org, its cause, and any related events. On top of that, not having to mail out brochures means you can further preserve your marketing budget in order to put it to use in other targeted ways that can likewise lead your organization towards success.
Capturing the problems and empowering success stories can form a core part of your messaging.SmartInsights.com
There’s nothing more attractive than a nice stack of good-looking brochures. At events like conventions, it’s important to have ample promotional materials at your table or booth to give away to visitors, and a brochure is the perfect choice. Likewise, at actual charity or other nonprofit events where your presence is integral to its success, having brochures describing your organization and what it does to help can aid you in membership or donation drives or spreading word on your next upcoming event quite effectively.
Turn to Las Vegas Color Graphics For All Your Nonprofit Brochure Needs
Here at Las Vegas Color Graphics, we’ve been helping organizations of all types meet their print needs for more than 40 years. We’ve got the skills, experience, and equipment to provide you with the perfect brochures to promote your nonprofit, and all at a price that will be surprisingly affordable. We can even provide direct mailing fulfillment services as well, making us your one-stop-shop for design, printing, and mailing out your nonprofit brochures.
With Las Vegas Color Graphics there’s no need to worry about quality or speed. Our 24-hour-a-day, seven-days-a-week print house will get your job done quickly and effectively, making sure your next event will have plenty of brochures to go along with it, and they will all be expertly designed and printed to provide your organization a veneer of professionalism that will turn potential donors’ heads and grab their attention.
To find out how we can help your nonprofit’s marketing efforts can shine, contact us today!