Are you considering offset printing projects?
This printing method is the go-to choice for a variety of print projects. You can print on a variety of substrates (e.g. paper, plastic, cardboard, etc.). And in some cases, it offers the most cost-effective printing method.
Let’s look at what offset printing projects entail and when it makes sense to use this method to give you the quality you deserve.
What Is Offset Printing?
Offset printing is the type of printing that uses custom metal plates to print your content onto your material. This method is referred to as “offset” because the ink is not directly printed to the paper, but rather transferred through the rubber rollers. CMYK ink is added to the metal plate (one color per plate). The plates then roll the image onto a rubber blanket or roller, which is then pressed onto your material.
Offset printing also allows you to use special inks, such as metallics or Pantone colors. The color integrity is truly significant, offering bright, vivid detail and the highest possible quality.
Offset printing can be time-consuming to set up since each metal plate must be custom made. Lead times are generally longer because print runs are longer. It’s not a recommended method for small printing jobs simply because other methods are often cheaper and faster.
However, given the crisp, professional look of the final product and its high efficiency once set up, offset printing is usually the best choice for large scale printing jobs.
What Can You Do with Offset Printing?
Traditionally used for magazines and books, this method helps you push the bounds of creativity. Anything from metal to wood and even chocolate has been printed on with the offset method, giving you versatility in your project and design.
Talk to your printer about incorporating various substrates and embellishments into your offset printing projects.
The Alternative to Offset Printing
If offset printing isn’t right for your project, you may find digital printing to be a viable alternative. Digital printing is like the professional version of the printing you’d do in your office, but with more options and a more professional look and feel.
You can run smaller quantities for an attractive price per piece, plus it’s easy to get the exact quantities you need (offset printing usually requires a high minimum). And, unlike offset printing, digital printing allows you to include variable data (think addresses, unique codes, etc.) so you can create custom projects for specific users at scale.
Regardless of which type of printing you choose, trust Las Vegas Color Graphics to handle your print projects. We’re the only full-service printer in Las Vegas that performs all services in-house, giving you the best value, the fastest turnaround times, and the best final project possible.
Got questions about your offset printing projects? Reach out today to learn more!