No business is ever going to bet far without the right marketing approach. Big or small, new or old, it’s all the same in the end: you won’t be able to grow your brand without promoting it. There are dozens of ways to do this, but there’s one tried-and-true method that has worked for decades and is still your best bet: personalized sales letters sent through direct mail.
Yes, the Old Ways are Still Sometimes the Best Ways
Direct sales letters might seem oh-so-very antiquated. Yet just because this marketing method has been around longer than you have doesn’t mean it’s not still effective. In fact, this decidedly 20th-century marketing strategy still has lots of juice left in it, even in a world where there are so many effective digital marketing strategies already in use.
You don’t have to take our word for it, though. There are some cold, hard facts to back this up. An example of this is how response rates to direct mail are through the roof in comparison to other marketing methods. How high are we talking? Well, in 2016 alone response to direct mail sales letters was as high as 5.1 percent. That’s high enough to beat every digital marketing method out there, often even combined.
There’s No Competition When You Take Personalized Sales Letters Into Account
That 5.1 percent figure not good enough for you? You can blow away your competition even more if you personalize sales letters for maximum impact. In fact, the effect that receiving a personalized direct sales letter in the mail is almost miraculous, with response rates going up by as much as 135% in some cases!
ROI and Direct Sales Letters
With such a massive response rate to direct sales letters, it’s only natural that we discuss return on investment. The cost of running any marketing campaign always has to be balanced against its possible benefit, and savvy business owners take care to maximize ROI by minimizing a campaign’s financial requirements.
Digital marketing campaigns seemingly have an advantage over direct mail in this category, as there’s no cost associated with printing up, processing, and then mailing any physical materials like sales letters, postcards, or brochures. Yet new, agile, and cost-efficient printing methods, when combined with high the response rates direct mail provides, can see ROI figures as high as 1300%. That’s about $2,095 in sales on around $167 spent per person on direct mail. There’s no beating that.
Las Vegas Color Graphics Has Your Direct Mail Personalized Sales Letters Covered
Personalized sales letters don’t have to cost a lot, and Color Graphics can show you just how affordable they can be. Contact us today to see how we can supercharge your direct mail marketing today!
