Pocket folders are an effective marketing tool for your company, with these simple little things ending up being your ace in the hole for sure.
As a marketer, a small business owner, or anyone in a related field, you’re always on the lookout for new and interesting ways to catch the eye of potential clients and customers. You know that presentation is everything, and that’s why the best impressions always come from professionally prepared materials. From business cards to brochures and beyond, everything should be well-designed and attractive looking.
But what’s the one marketing tool that’s overlooked all too often? It’s going to shock you: pocket folders.
Wait, Are You Serious?
That’s right – you’re doing yourself or your organization a major disservice by neglecting to use this deceptively simple but powerful marketing tool. We know what you’re thinking: “but pocket folders are so disposable and unremarkable! What’s wrong with picking some up in bulk from the business supply store and just using those?” Well, nothing, if you want to be completely and utterly forgettable at your next conference or networking event.
Let’s face it: people are primarily visual processors, making snap decisions based on what they see first and foremost. This means that nobody’s going to pick up your promotional materials or be particularly interested in flipping through them, no matter how slick and attractive they are, if they come in a bland pocket folder that looks like it came off the rack at a big box store.
So yes, we’re serious – choose yourself a pocket folder that doesn’t look like it holds a middle schooler’s book report if you don’t want to be completely ignored.
So What’s the Best Type of Pocket Folder to Have?
The best type of pocket folder is one that’s going to support your promotional materials, not detract from it. This means no plain, boring, flimsy-looking folders for your marketing materials. It also means no overly flashy ones either – you have to walk a fine line between too garish and too plain, the realm where both the professional and the stylish reside.
To differentiate your pocket folders from the rest, consider these custom printing options:
- Metallic inks
- UV and aqueous coating
Now, if you have the time, you can certainly search high and low and far and wide for a pocket folder that matches the color, shape, size, and style that’s perfect for your company and one that reinforces and supports the message your marketing materials is sending.
You probably don’t have that type of time, though, do you? Not with all the other projects you have to complete. And that means your only other options are to settle for ugly, boring, or otherwise inappropriate stock folders. Though there is one more option: partnering with a print house to have custom, personalized pocket folders made to your needed specifics. Guess which one we recommend?
What Custom-Printed Pocket Folders Do For Your Business
Let’s face it: you only have one shot to make a first impression on potential new clients and customers. You need to make sure your promotional materials are packaged in an attractive manner, one that matches your company vision and entices prospects to learn more. The thing is, you’re going to be hard-pressed to find an off-the-rack pocket folder that ticks all the boxes and is available at your local business supply store or the stationery station of the closest big box store.
This is exactly why you need to turn to a custom print house. Printers with a talented and dedicated staff often have extensive experience in graphic design, which is just what the doctor ordered when it comes to creating the most attractive pocket folders that fit your needs.
You’ll be able to have input on every aspect of the appearance of your pocket folder from shape to color to size to any other design element, placing you in full control – and resulting in a perfect complement to the marketing materials you’ll put within.
Presentation folders may be customised and turned into great multimedia kits, to carry not only your brochure / product information / spec sheets, but also CDs, DVDs etcProactive Marketing
Turn to Las Vegas Color Graphics For Your Custom Printing Needs
But how do you find the perfect print house for your custom pocket folders? Look no further: Las Vegas Color Graphics is here to help. Your one-stop-shop for all business marketing materials including folders, Color Graphics has literally four decades of experience as the Las Vegas area’s premier custom print shop.
You’ll sit down with our full-time design staff and create the perfect pocket folder to accommodate your marketing requirements, print you as many as you need, and even fill them with your marketing materials and ship them to your contacts list thanks to our fully-fledged fulfillment department!
Don’t get left in the dust by other companies that know the secret of how a good pocket folder can tie an entire marketing strategy together. Contact Las Vegas Color Graphics today and see how we can take your marketing to the next level with this humble yet powerful tool!