If you’re attending a trade show or convention in a professional capacity, planning ahead is essential. You need to double down on your marketing and advertising both before the event and during it, ensuring that you draw the eye of anyone and everyone that’s going to be passing by your booth or table.
It sounds like a big deal because it is. You should begin prepping well in advance to ensure you have all the print advertising you need to really make your presence felt at your convention or trade show. You also need the right mix of print advertising for conventions, all finely crafted to get your message across in the most positive way. Here’s what to keep in mind.
Types of Print Advertising for Conventions
There are dozens of different types of print advertising for conventions, all of which work well to different degrees. Here are a few of the most effective that you should consider getting made before your event:
Conversations at your booth are a great way to forge new connections with prospects, but you’ll never be able to give them the full story. Handing out easy-to-read and well-designed booklets that contain pertinent information about your business helps fill the gaps after they return home.
You’re unlikely to have your entire inventory stock available at the trade show. Don’t turn away an interested prospect simply because you couldn’t fit a product in your booth! Having a printed catalog to offer guests makes it easy for people to order products that you have in stock but don’t have with you.
This one’s a no-brainer. You should always have business cards on you no matter where you go, and that includes when you’re preparing print advertising for conventions. Handing out a business card with your contact info is quick and easy, perfect for busy, crowded convention floors.
One of the best marketing tools you can have at your disposal is the sell sheet – a one-page print advertising that encapsulates your brand or a product or service. It helps you stand out in a crowd, offers a succinct description of you or your products, and can help with both closing sales and getting new prospects in the pipeline.
Posters and Banners
A crowded convention or trade show is a highly competitive space. You need to stand out from a distance to attract people to your booth, and high-quality printed posters and banners are just the thing. Focus on clear, eye-catching fonts and colors that can be seen from across the room.
Other Details of Print Advertising for Conventions
Choosing the types of print advertising for conventions that you’re going to use is just the first step. Next, you need to design what all these printed materials are going to look like. This can be a tall order, especially if you don’t have much experience in marketing design and layout. Additionally, you’ll also have to find a way to print out all these materials.
If you’re going for a professional look and feel for your print advertising (and why wouldn’t you?) the DIY option really isn’t going to cut it. In this case, you need to find a print provider to partner with that will offer you design, layout, and fulfillment services that get the job done, and all without breaking the bank. Does this sound like a tall order? It can be – unless you know who to turn to.
Las Vegas Color Graphics – Your Perfect Partner in Print Advertising for Conventions
Las Vegas Color Printing has been providing top-quality design, layout, and printing services for more than 40 years. We’ve earned an ironclad reputation as one of the region’s premier print houses for the entire Las Vegas community thanks to our skilled and experienced staff, which includes graphic designers and layout artists that will work with you to design all your advertising copy perfectly.
Our layout artists and designers are second to none, but that’s not all we offer here at Las Vegas Color Graphics. Our 24-hour-a-day, 7-day-a-week print facility means you’ll get your high quality, professionally designed print advertising for conventions in your hands with plenty of time before that trade show or convention you’re attending so you can tweak and fine-tune your designs to make them picture perfect and guaranteed to draw a huge crowd to your convention booth.
Don’t take chances with your brand’s convention impact. Contact us today and see how we can help you stand out like the star you are!