Print marketing campaigns are in no way a thing of the past. Today, print marketing is as effective as it’s always been – and in some cases even more so!
If you want your company to be successful, you’ve got to devote some of your budget to marketing. There are just no buts about it: building awareness for your business and its goods and services drive sales and success.
Today, most people consider the best way to market your company is through the digital realm, and for good reason: just about everyone has a smartphone or other mobile device. Many people, marketing experts included, simply assume that reaching out through digital marketing methods is going to be the most effective way to promote a business.
Yet the truth is that the internet and digital marketing haven’t been around that long. You know what has, though? Print marketing. Not only that, but even in a world where everyone is almost constantly digitally connected to everyone else, the reach and effectiveness of print marketing have not significantly diminished. In fact, there’s a case to be made that print marketing campaigns are not going away anytime soon, are just as effective as digital ones, and are a better use of your resources. Still skeptical? Let’s prove it to you.
People Love Print Marketing — Maybe More than Digital!
There are plenty of reasons why print still matters, even in a modern 21st-century setting. One of the most telling is that print marketing is still highly popular with consumers and might even be more popular than digital marketing. Statistics bear this out, too; in fact, among younger consumers, who are just the type of folk you would think prefer digital delivery methods, an overwhelming 92 percent said it was easier to read printed content over digital.
Why in the world is this happening? It may have something to do with trustworthiness and weight. A Temple University study found that print marketing carries much more weight than digital advertising, and that could be easily driving the popularity of print marketing. It’s not just a little uptick in trustworthiness, either — independent research has shown that a massive 82 percent of internet users trust print ads when it comes to making purchase decisions. That’s huge no matter how you look at it.
Print Marketing’s ROI Blows Digital Marketing Right Out of the Water
But what about cost? You can’t access print marketing as effectively if it’s out of your price range compared to digital marketing methods, right? Well, we’ve got some great news for you there as well: when it comes to return on investment, print marketing’s ROI has been recorded as astronomically better than just about any other type of marketing method out there, and that includes digital marketing.
Just how effective are we talking? Direct mail print marketing campaigns have a direct ROI of anywhere between 18 and 20 percent according to some research. That’s just an average, though; other research has shown that for every $167 per person a company invests in print marketing, they earn more than $2000 worth of goods sold. That works out to something like 1300 percent if you’re keeping score at home. And with these statistics, if you’re not already you’d better start!
Print Marketing Has Low Barriers to Entry
Whether you plan on engaging in a direct mail campaign or you’re simply printing up flyers to hand out at your next event, the truth is that print marketing is highly accessible. Barriers to entry are low, as there are numerous print houses ready and willing to help you with layout, design, and order fulfillment, all at highly reasonable rates.
Many print houses work around the clock, making it easy to get your print marketing materials ready in as little time as possible. Innovative developments in the print industry also make it more affordable than ever to print large quantities of anything you’re looking for, from postcards and brochures to full-on informational packets, and the best print houses can even address and ship your print materials as part of your direct mail campaign as well.
Why You Should Choose Las Vegas Color Graphics As Your Print Marketing Partner
Here at Las Vegas Color Graphics, we know you have a choice when it comes to who you want to partner with to meet your print marketing needs. That’s why we’ve been specializing in providing the best and most well-rounded service for more than 40 years. We have the most qualified and experienced staff to turn your marketing vision into a reality, and our affordable rates won’t put a strain on your marketing budget.
Turn to us for your next print marketing campaign and you’ll see what a great difference our professional approach makes. Contact us today!