Print marketing, whether it’s through direct mail, in-store and event signage, or other types of promotional materials like flyers or even business cards, has always been an effective method for reaching new prospects and converting them into customers. At the same time, without strong graphic design elements informing your print marketing, your marketing campaigns won’t be as effective as they could be.
This is why graphic design for print marketing is such a crucial component of any campaign meant to boost your brand’s reach and awareness. Here’s what you need to know about what makes for good design and how to harness the power of graphic design for your print marketing.
What Is Print Marketing Graphic Design?
You might think that graphic design is little more than knowing how to select a nice font for your PowerPoint presentations, but it’s so very much more than just that. Graphic design is a fully-fledged craft, and one that has a highly specific focus: communicating messages to the viewer through the creation of visual content. The techniques and concepts that go into graphic design, such as visual layout, color theory, typography, and even psychology, can all be harnessed to communicate a specific message as clearly and explicitly as possible in unique and memorable ways.
While graphic design is applicable to all sorts of visual communication, it doesn’t take much to understand how it applies to print marketing. If the goal of your print marketing campaign is to attract attention and generate interest in your own company’s goods and services, applying the concepts of graphic design by using the discipline’s specific techniques can go a long way in your marketing campaign meeting that goal. That success would simply be impossible without the use of clever and thoughtful graphic design.
Proof that Graphic Design Works Wonders
If this sounds like nothing but a bunch of marketing nonsense to you, don’t worry — you’re not the first to doubt how much of a difference print marketing graphic design truly makes. You also probably won’t be the last, either. Yet there’s so much more to graphic design than you might suspect. Before you go dismissing the whole idea outright as just another way to blow your marketing budget without much to show for it, let’s go through some real-world proof that is sure to get you singing a different tune before you know it!
The truth is that the vast majority of small business owners in the United States see graphic design as an invaluable resource for their marketing efforts. In fact, one research study found that 80% of these businesses rated graphic design as either moderately important or very important to the success of their company. Not only that, but modern science backs up the importance of graphic design as well. With the human brain processing visual imagery like logos 60,000 times faster than text, using graphic design to convey messages puts your marketing on the fast track to success.
Proof that Print Marketing Is Still Relevant
Time for some honesty: today, most graphic designers are almost exclusively concerned with digital marketing efforts. Thanks to modern technology putting mobile connectivity into the hands of the general populace, contemporary marketing is all but consumed with digital advertising. Yet the craft of graphic design at its core is a product of the print age and came into its own well before the advent of digital advertising. Not only that, but consumers still react very favorably to print marketing.
The reasoning behind this has been studied carefully by researchers, with the results revealing that print advertising has a higher “emotional weight” when compared to digital advertising. In fact, other research has shown that even 82 percent of people who do most of their shopping on the internet will trust print advertising when making purchase decisions. This is very good news to any company that wants to invest in print marketing — and even more of a reason to leverage graphic design to maximize the impact of that print marketing.
Specific Ways Graphic Design Can Punch Up Your Marketing Materials
Still on the fence about how graphic design can supercharge the visual appeal of your print marketing materials? Let’s go over just a handful of ways that you can turn your advertising from dull to dazzling with the help of a skilled and talented graphic designer.
- Logo design: creating a unique and eye-catching logo for your brand generates a strong feeling of identity for your company. There’s a reason why people all over the world recognize a certain fast-food company’s golden arches, after all!
- Business card design: Graphic design can fine-tune the content, print layout, and typography of your company business cards with an eye towards making them striking and memorable but also easy to comprehend and read.
- Signage design: From banners and table signs for conventions to window signs, flyers, or sale signs, graphic design is all about drawing the eye and keeping a viewer’s attention and interest.
Finding a Good Graphic Designer for Your Print Marketing
Graphic design is a popular career choice today. Yet even though there are so many graphic designers out there, finding the best one for your print marketing campaign can be a challenge sometimes. Part of this is due to the contemporary focus on digital marketing, which has led many graphic designers to specialize in design techniques and concepts that are best put to work in a digital environment.
Don’t worry: there’s still one place where you can find the best graphic designers for print marketing. It should come as no surprise that professional print houses are keeping this tradition alive and flourishing. While modern printers will certainly use digital tools for drafting and layout, it’s all in order to produce an end product that comes, literally, hot off the presses. That’s why you can rest assured that you can always find a good print marketing graphic designer when you need one.
Turn to Las Vegas Color Graphics for Your Print Marketing Graphic Design Needs
As one of the oldest professional print studios in Las Vegas, we have decades of experience in providing the very best in graphic design. With our feet firmly rooted in the print industry predating the advent of digital design and marketing methods, our dedicated graphic designers have the skills and expertise necessary to make your next print marketing campaign more successful than you could possibly imagine.
Combining old-school graphic design techniques with ultra-modern printing methods is what we’re all about here at Las Vegas Color Graphics. Our 24-hour print shop will get our next campaign off the ground in no time, and we’ll work with you every step of the way, from design to delivery, to ensure you get exactly what you want. To see what LVCG can do for you, contact us today!