Print Marketing Materials go Beyond your Basic Brochures and Catalogs!
There's a whole world of ways you can market your products and services through print marketing tools. We've rounded up some of the most effective types to infuse your projects with inspiration.
Take a look at these print marketing materials to see how you can incorporate them into your next campaign:
Also referred to as sales flyers or sell sheets, sales slicks provide information about a product, including features, benefits, and pricing, in a one-page format. Sales slicks are usually used as part of sales presentations to encourage buying decisions.
Sales slicks are generally focused on a single product and condense information into a digestible format. They are easy to produce and they're cost-effective to print!
Strong cardstock and a glossy finish make rack cards an enticing piece of sales collateral. They're usually used as a cost-effective alternative to traditional brochures. They're about the same size, except they don't fold out. Rather, information is printed on the front and back of the card and are displayed in the same manner as brochures.
Despite the smaller size, there's still enough space to get your message across. In fact, the limited space may force you to get specific about your message so you can avoid adding filler content that could distract from your goals.
Pocket Presentation Folders
If you meet with companies or sales reps face to face, you'll be glad to have branded presentation folders at your disposal. These simple folders are ideal for housing your other branded material, such as sales letters, sell sheets, and business cards.
It's an easy piece of collateral you can fill with information and leave with prospects to review. Your folder makes a brand impression every time they look at it, helping to create top of mind awareness. And since they're also functional, they also offer a longer shelf life than other print marketing materials.
Bound Print Materials
Catalogs, workbooks, presentation books, and reports are instantly more attractive with the right binding. It keeps all your papers neat and tidy, but even more important is the fact that makes the information look important. Good binding doesn't come cheap, and your customers will know you spent some money to make your collateral look so professional.
If you don't want to invest in binding, you might consider printing booklets that can be folded and stapled in the center.
Binding comes in a variety of styles. Comb binding, wire spirals, stitching, and tape offer multiple solutions for your print marketing material.
Thank You Cards
Never underestimate the power of a branded Thank You card. These small sentiments can go a long way in building brand awareness, increasing your company image, and fostering communication with clients.
You don't have to get too creative here. Ordering a generic Thank You card with your company name and logo somewhere on them is enough. You can even order Thank You cards printed with your signature already inside (though studies show that a real handwritten note is more impactful).
Anyone can send a plain white envelope in the mail, but what does this do for your brand?
Branded envelopes should accompany every type of mailed piece you send out. Sales letters, Thank You cards, invoices, information packets - whatever you send to your clients or prospects should go in a branded envelope.
This lets your recipient know exactly who their mail is from and adds a touch of professionalism and importance to your mailer. If you show you've invested in your own content, your recipient might be more inclined to open it.
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Take time to design an engaging, informative event ticket. Then print it on nice cardstock with professional, even cuts.
Don't neglect the power of paper tickets! Most tickets these days come in a digital format. But that's exactly what makes paper ones so intriguing.
When people have a ticket, whether it's to your seminar, showcase, or business after-hours event, they perceive a higher value of what their ticket grants them. It's a special token not everyone else has, which makes it all the more valuable.
Even if your event is free and open to the public, using tickets in your marketing can add a whole level of importance to whatever you're promoting.
Rip Cards and Door Hangars
Rip cards and door hangers are useful for more than just marketing in neighborhoods. They're ideal for promoting specific offers, such as a coupon or discount. Restaurants, services, and event venues often use these marketing materials to promote current specials or events.
If you're exhibiting at a trade show, you might use door hangers to place on hotel room doors to drive booth traffic. Some auto detailing places hang rip cards inside client cars after detailing to promote other services. Or if you own a gym, you might hang them on locker door handles to promote upcoming wellness events.
They're easy to create and hard to miss, but you'll need a good distribution method to make it worth the investment. For many companies, having someone physically go around from house to house just isn't feasible. But if you can distribute them at scale, you're likely looking at a successful campaign.
Branded calendars are common giveaway items, but they can also be effective marketing tools.
For starters, calendars have one of the longest shelf lifes of any type of giveaway (12 months, to be exact!). Every time your customer checks the date, they get a glimpse of your brand.
But you don't have to settle for the plain old generic calendars that most brands give away. After all, you only need so many calendars. If your customer already has a calendar, there's nothing stopping them from tossing yours.
Instead, consider custom designing your own calendar that adds more value than just dates. For example, you might create a 12-month calendar with business tips, goal setting advice, or even monthly discounts.
Or, if you're feeling extra creative, consider a branded daily calendar that serves up advice, inspiration, deals, humor, or whatever fits your company and brand.
Remember, you don't have to do things the way they've always been done. Don't be afraid to take your print marketing outside the box, especially if you're trying to make memorable impressions.
Display marketing is a mainstay of trade shows and events, but you can put it to work in other ways.
If you sell products in stores, you might create a point of sale display that stores can use to promote your product, provide education, or offer free samples. The only limit is your own creativity.
Printed Marketing Materials Made Easy
Las Vegas Color Graphics offers business printing services to help you get the most from your marketing. We help customize print pieces specifically for your business to help you reach your goals!