Growing your business can be challenging, especially since there are so many different tools and techniques to choose from when it comes to doing so. Selecting the wrong one for your business can easily spell disaster, and when you’ve got little wiggle room in the form of resource requirements, it’s even more important to choose wisely.
That’s why you need to consider printed direct marketing. This marketing method may have been around for a very long time, but it’s still around today for one good reason: it delivers incredible results. You might think that this old 20th-century marketing method is ready to be retired, but it truly is a formidable weapon for growing your business. Here’s what you need to know about it!
Printed Direct Marketing: An Oldie But Still a Goodie
We know what you’re thinking – printed direct marketing? That’s older than the hills! Well, just because it’s old doesn’t mean it isn’t effective. In fact, when it comes right down to it, printed direct marketing is still incredibly effective. In fact, printed direct marketing is still widely used today – in 2015 alone there were more than 150 million direct mail promotions sent to US consumers. 42 percent of those were read or scanned, and 2.5 billion coupons were redeemed.
Not only that, but there is data showing that printed direct marketing is preferred by consumers to other marketing methods. Consumers have clear preferences when it comes to how they want to receive marketing materials, and printed direct marketing is at the top with 54 percent of survey respondents. That beats out both subscription email marketing (49 percent) and direct business website visits (38 percent). So, yes, direct marketing through print is still incredibly relevant – and competitive.
But What About the Cost?
We hear you! Return on investment is an important part of any marketing campaign. You need to be able to drive engagement and sales without blowing your budget. This is especially important for smaller businesses without the deep pockets of larger, more well-established brands but who still want to remain competitive in today’s sometimes cutthroat marketplace. Well, good news: printed direct marketing offers some of the best ROI out of any other marketing method.
We don’t mean just marginally better than other methods, either. Instead, we’re talking of an incredible 1,300% return, backed up by recent research. That translates to an average of $2,095 worth of goods sold for every $167 per person spent on direct mail. That’s impressive no matter how you cut it, but especially against today’s modern, digital marketing backdrop. Printed direct marketing lets you work smarter instead of harder and still get amazing results.
Finding a Printed Direct Marketing Partner
It’s clear that printed direct marketing is one of the most effective methods for just about every business, large or small. Yet it can be a challenge to conceptualize and implement a direct marketing campaign if you don’t have the experience or capabilities. Does this mean such lofty successes are out of your reach? Of course not — what you need instead is, simply, to find the best printing and fulfillment partner for your needs, one that will offer you the perfect balance of services and savings.
There’s a myriad of decisions to make when it comes to a direct mail campaign. Not knowing where to start can make the entire process daunting, but an experienced print house can aid you from every step of the way, from prepress and layout to the printing process itself, and ensuring your marketing materials are shipped out in a timely manner. All this at a price that not just won’t break the bank but will also lead to a juicy ROI for your business, helping it grow and flourish like never before.
Choose Your Print Partner Carefully
We can’t stress enough how important it is to choose a great print partner for printed direct marketing. Not every print house is created equal, and some might promise you the moon and deliver you something that’s not what you wanted at all. Always vet your prospective print partners carefully – ask to see portfolios of past work and contact information for previous clients to get the full story. You don’t want to invest in a printed direct marketing run to only have it turn out poorly.
Additionally, choosing a print house that also offers fulfillment services – i.e., the ability to send out your direct mail materials – is another great option to look out for. Leaving bulk mail fulfillment to the professionals instead of stuffing envelopes yourself frees up your own time and resources, not to mention reduces possible human error by a huge margin. Every little thing counts when you’re looking to stay competitive, and that makes it doubly important to choose the perfect print partner for you.
Choose Las Vegas Color Graphics For Printed Direct Marketing Success
Looking for help with your consumer direct mail printing campaign? Turn to Las Vegas Color Graphics. We’ve been serving the Las Vegas area for more than 40 years, providing the kinds of design, layout, printing, and fulfillment services that’s proven our reputation as the best community print house for all kinds of businesses, large and small. That goes double for helping companies pull off successful printed direct marketing campaigns of all shapes and sizes.
Our skilled and talented staff of graphic design experts can help you turn your marketing materials from concepts to a fully fleshed-out design in no time. Our professional printing presses and equipment run on a 24-hour-a-day, 7-days-a-week cycle ensuring you get your marketing materials in a timely manner. And we even offer fulfillment services, sending out your direct mailers to your choice of mailing lists for you. Contact us today and see what a difference it makes when you partner with Las Vegas Color Graphics!
