Are you considering all available channels for marketing your business? Don’t forget printed newsletters- because print is NOT dead. Here are 5 reasons why.
With so much focus on digital media in marketing, a funny thing has happened: what was once considered traditional is now non-traditional. Printed newsletters are rare these days, which is precisely why some smart marketers are using them to grab attention and engage an audience.
Have you considered this new “non-traditional” channel lately? Here are some compelling reasons why you should.
5 Reasons to Consider Printed Newsletters
1. They’re new again.
With everyone focusing on social media, email marketing, and blogs to develop an audience and cultivate leads, few businesses these days are sending out newsletters through the mail.
But if you want something “new”, newsletters are where it’s at (the snail mail kind). They’ll get noticed, for sure.
2. The printed word is perceived as very credible.
Since only the best literary and news magazines have been able to survive the digital revolution, we now have a heightened sense of credibility when it comes to printed matter. We all know printing takes investment of time and money, so chances are it’s going to be great! It’s another reason why people pay closer attention to printed newsletters.
According to a Millward Brown study, tangible materials leave a deeper footprint in the brain.
The brain’s “default network” appeared to remain more active when viewing direct mail.
Source: Case Study, Understanding Direct Mail with Neuroscience
3. They do wonders for customer retention.
If you need to direct your efforts to customer retention (as many businesses do), then a newsletter sent through the U.S Postal Service can work wonders. They’re a great way to nurture your customers after they’ve made a purchase, by making them feel as though they belong to a special club… complete with its own special newsletter.
A newsletter is great way to keep in touch with customers. The more often your brand is in front of customers the better. Frequency of once a month or at the most every eight weeks keeps customers aware without being a pest.
4. Printed material can be read offline.
More people these days are scheduling “unplugged” time in order to take a break from the digital world now and then. During unplugged time, printed material reigns supreme. And, since there’s less of it these days, your newsletter has an even better chance of being read.
5. Better Response Rate
Email inboxes are notoriously jam packed with hundreds of emails every day. Hitting the delete button is almost automatic. The ease of ignoring email newsletters is another reason why printed newsletters stand out.
Printed newsletters are portable making them easy to take to a room where recipients can settle in and read their mail. They have more influence and a higher response rate.
Digital is here to stay, but there’s still room for printed material. It’s definitely worth exploring as an important and effective part of your overall marketing strategy.
Here at Las Vegas Color Graphics we’ve printed newsletters for all types of businesses. Give us a call at 702.617.9000 and let’s talk about your newsletter marketing.