There’s no doubt that brochures can be an effective way to market your products or services, but only if you can entice your prospects to grab one and open it. If you want your content to do its job, printing business brochures with an impressive design is your best chance to succeed.
Use these six design and printing tips for printing business brochures that will make the expense worthwhile:
1. Go Beyond the Tri-Fold Design when Printing Business Brochures
Though tri-folds are considered the most popular brochure layout, keep in mind you’re not limited to it. In fact, using a half-fold can be a way to make your brochure stand out. There are a variety of paper sizes and folding options available, so explore your options prior to designing anything.
2. Add Special Effects
Punch up your design with a few gotchas, like spot varnish or die-cut. These elements add texture and visual excitement to your message, which can help boost brand retention. You can use these items on the cover to attract attention and inside to add intrigue to your copy.
3. Consider How the Brochure Will Be Presented
How people will receive your brochure has a lot to do with how you’ll want to design it. For instance, if you’re placing your brochure in a stand on your counter, consider what portion of the brochure will be obscured by the stand. If viewers can only see the top half or so of the brochure, you’ll want to put the most important information at the top.
If you’re mailing the brochure, consider using a heavier duty material or aqueous coating to boost durability and protect it through its rigorous postal journey. You also might include a mailing panel in your design for postage and address information.
4. Include High-Resolution Images
When it comes to images, what you see on your computer isn’t necessarily what will print on your brochure. Make sure you use high-resolution images of at least 300 dpi. It’s worth it to pay for images or hire a photographer to take some quality pictures if it means avoiding pixelated content.
5. Allow for Bleed
Brochures are printed in “sheets,” then cut into individual pieces. While the blade is precise, slicing thousands of brochures may lead to slight variances. Make sure your content stays away from the immediate edge of your border (at least 1/8th inch) and your background color expands well beyond the border to ensure no variation in cutting will demolish your design.
6. Leverage White Space
You might have a lot to say about your business, but your brochure isn’t necessarily the place. No one wants to read a brochure chock full of text without any “eye breaks.” Including plenty of white space to separate ideas and images can help them avoid fatigue while keeping your message clean and clear.
Bonus Tip: Talk to an Expert About Printing Business Brochures
If you’re new to printing business brochures or want to create the best possible collateral for your business, talk to one of our printing experts to explore your options.