It’s challenging to market your business. There are so many different methods to choose from that it can be overwhelming. You want to pick the perfect match to your business – the one that’s going to have the biggest impact without draining your marketing budget. The good news is that there is a marketing method that does just that: printing direct mail brochures. Here’s what you need to know about this reliable marketing method.
Isn’t Printing Direct Mail Brochures a Little Behind the Times?
Does printing direct mail brochures sound like a decidedly old-fashioned way to market your business? It might, considering the current connected Digital Age we’re in right now and its impact on online marketing through social media, email, and other methods. The truth, though, is that printing direct mail brochures is still an incredibly competitive marketing method today.
In fact, this marketing method is still very much alive and delivering results. Even as late as 2015, more than 150 million direct mail brochures were sent to US customers. Research showed that 42 percent of those mailings were read or at least scanned by their recipients. Now that’s effective!
A Cost-Effective Way to Spend Marketing Dollars
So printing direct mail brochures works – but what about cost? You can get plenty of attention to your brand if you spend enough money, even with sub-optimal marketing methods. The true test of whether a marketing method works is whether it’s going to drain your marketing budget or not.
Thankfully, the ROI on direct mail marketing is incredibly impressive. According to research, you can expect a 1,300% return. In real-world numbers, that means spending $167 per person on direct mail brochures will return an average of $2,095. So cost-effectiveness is certainly covered here.
Choosing a Partner for Printing Direct Mail Brochures
At this point, there’s no question that printing direct mail brochures is a great investment when it comes to marketing your business. Of course, not everyone out there has the skills or experience in planning a direct mail campaign. This doesn’t mean that this type of marketing is out of your reach, though; you can simply find a good print house to partner with to get the job done.
But who do you choose? There are likely dozens of different print houses out there that say they can handle it. Not all of them offer the same level of service, though. You need a print partner that can offer you guidance and help through the entire process, starting with layout and design and progressing through printing and even fulfillment. Lucky for you we know just the place.
Choose Las Vegas Color Graphics For Direct Mail Brochure Printing
Looking for help with printing direct mail brochures? Turn to Las Vegas Color Graphics. We have the skills and experience to get your job done quickly and reliably at a quality you’ll prefer. Our full-service shop is always running, 7 days a week and 24 hours a day, to get your direct mail campaign up, running, and out to your prospective customers in no time at all. Contact us today to learn more!