In a perfect world, you would have all the time – and the resources – you need to devote to marketing thoroughly to every prospect your business encounters. You would have their full, undivided attention, all the hand-outs you need to enthrall them regarding your products and services, and a practiced presentation that has them engaged and ready to sign on the dotted line. You might even offer coffee and donuts, because why not?
Meanwhile, back in reality, you almost never have the “perfect” situation for marketing to prospects. People are cramped for time, and not just prospective customers – there’s just not enough hours in the day for you to market your business. Thankfully, there are great strategies to reach out to prospects in a clear, concise, and effective manner, and that’s through printing sell sheets.
What Are Sell Sheets?
You’ve probably come across the term before, but let’s go over it once again: sell sheets are equivalent to your elevator pitch, but just in printed form. Printed sell sheets are usually just one sheet of paper (which is why they’re also referred to as “one pages”), and they summarize your product or service in ways that showcase how it solves your prospect’s problems. Sell sheets are at their most effective when they’re easy to read, have strong imagery, are visually stunning, and make use of a strong call to action.
In many instances, your sell sheet is the first thing your prospects will encounter. This means it’s crucial when it comes to establishing first impressions. There are advantages to this, as you are in full control over what information your prospects will receive. Yet this is a double-edged sword, as you need to ensure your sell sheet tells the right story – a poorly-created one can have the absolute opposite effect and actually drive customers away.
Creating Perfect Printed Sell Sheets
Creating printed sell sheets is a serious balancing act. They need to be as compelling as they are concise, and that requires a practiced hand in writing marketing copy. More than that, though, it’s the actual layout and design of a sell sheet that’s just as crucial – and if you don’t have solid graphic design, even the most stellar marketing copy isn’t going to result in your sell sheets performing well.
Most companies have access to either marketing experts in-house, or at least established relationships with freelance marketers to create outstanding copy. What many don’t, however, is the ability to design, layout, and print sell sheets on a professional level. In cases such as these, you need to partner with a qualified professional print house and design studio to get the job done right.
Turn to Las Vegas Graphics for the Best in Printed Sell Sheets
Here at Las Vegas Color Graphics, we’ve been providing our unparalleled layout, design, and printing services to the Las Vegas business community for more than 40 years. We have all the specialized tools, equipment, and staff to help you develop and design the most impactful printed sell sheets your company needs to market your products and services. Contact us today and learn how we can help you!