Digital marketing might rule the roost today, but direct mail is still a force to be reckoned with. Believe it or not, direct mail has response rates that are six to nine times higher than other marketing methods like social media, email, or even paid search. On top of that, direct mail has a ridiculously high ROI, as every $167 spent leads to sales of around $2095! This makes direct mail, like postcards and other types of physical mail, the best idea since sliced bread if you’re looking for success.
Direct mail might give you life, but printing the best direct mail postcards can often feel like pulling teeth — or worse yet, walking the Green Mile. Don’t sign on for that death sentence just yet, though. Truth is that there are a number of ways you can make a direct mail marketing campaign run smooth as silk. What’s the secret? It’s no big deal — it just involves finding the right full-service printing partner to take the load off your shoulders so that your direct mail postcard campaign goes off without a hitch.
Cheap, Fast, and Well: You Can Have All Three
There’s an old saying: if you want something done fast, cheap, and well, you can only get two out of the three. This is very true when it comes to printing the best direct mail postcards yourself — but it doesn’t apply if you’re working with a good partner. How can a print studio provide cheap postcards quickly and at a high-quality? It all comes down to digital printing technologies.With variable printing, you can feed information from a database into your print run and have each postcard addressed to its recipient, add personal greetings.Click To Tweet
Digital printing is faster than traditional offset printing. Instead of having to manually install new plates in a printing press every time you want to print something different, digital printing involves using a digital file instead. Not only that, but digital printing makes it easy to produce beautifully-designed custom printed content thanks to variable data capabilities. You can feed information from a database into your print run and have each postcard addressed to its recipient, add personal greetings, or whatever else you want.
Finally, it’s so much less expensive to run digital variable print jobs when producing a stack of postcards. You won’t be bogged down by printing and affixing individual address labels, for one, which adds not just additional cost but slows down the process as well. Digital printing is also incredibly cost-effective for smaller print runs in smaller bulk volumes under 500 or so, making it perfect for targeted direct mail marketing campaigns.
Call in the Heavy Hitters for the Best Direct Mail Postcards
So, it’s pretty clear right now that your ROI is seriously on point when you run your own direct mail marketing campaign. You’re in even better shape if you outsource printing the best direct mail postcards to a good printing partner. But you can still do better. In fact, you can call in the heavy hitters and take a break from slaving over your company’s marketing for a hot minute. You have the option of having someone else run everything from soup to nuts, and in this case, full-service print companies that offer direct mail management options are the best thing ever.
If you run a smaller business that has faced challenges remaining competitive, having a full-service printer handle your direct mail marketing is a huge relief.
Most smaller companies don’t have the time, resources, and expertise to run a whole marketing campaign, even if they take ten and have a printer handle making up their postcards. Going whole hog, meanwhile, means you’re off the hook for design, layout, mailing, and fulfillment, as you’ve got the experts doing it for you. Not only that but outsourcing it to a skilled professional outfit will probably cost you less than trying to trudge through it yourself.
Of course, when it comes to enlisting expert help, the operative term here is “expert”. Don’t just pair up with any printing company — choose one that’s got the chops to handle full-service design and printing. Make sure they’ve got experienced staff and up-to-date equipment so that they can get the job done, and done well.
You can always tell a professional firm because they tend to leave no stone unturned, often even going as far as to maintain a robust errors and omissions insurance policy, just in case there’s a printing error that might land you in the hot seat.
Choose Las Vegas Color Graphics the Best Direct Mail Postcards
Looking for help with your direct mail printing? Turn to Color Graphics. We’ve got the skills and experience to get your job done. Our full-service shop is always running, 7 days a week and 24 hours a day, to get your direct mail campaign up and running.
Contact us today to learn how we can spearhead the success of your next direct mail postcard campaign!