Printing trade show brochures for your next convention, whether big or small, is an important step. After all, your brochures act as hundreds of virtual salespeople–so you want them to look nice! When you know about these then you can ensure that the finished brochure you use will help make your campaign and your attendance at the event successful beyond your expectations.
The following tips and tricks will help your next batch of trade show brochures help your business.
Use Vibrant Colors to Stand Out by Matching the Right Toner with the Right Paper
Your items need to pop and dazzle. This means vibrant colors, powerful words and messages, and a consistent appearance that is dramatic and eye catching. The way your printer matches toner to paper plays a big role here—especially if they are using eco-friendly paper and ink.
You Can Go Green More Easily Than You Think
By using a printer that supports the Sustainable Forestry Initiative, you can include that logo on your own printed items. More importantly, your choice of printer can make a huge impact on your stewardship of our planet. Be sure and ask any potential printer what their environmental printing certifications are.
All of your Marketing Materials Should be Harmonious and Consistent
Your brochures should include your company logo and the colors that have become associated with your brand so that these items reinforce the recognition consumers have. All of your marketing items and materials need to be consistent and harmonious so that they flow together seamlessly and represent your brand and products in a positive way.
How You Display Your Brochures can Make a Difference
For some trade shows, you might do just fine with the conventional “card spread” of trade show brochures in a half-circle. But have you ever thought of using cardboard display racks? These and other low-cost “furniture” can help you stand out (in a good way) at your next convention.
Changing an Image or Font can Completely Change the Results you Get
A small change in the final design of the brochure can have a big impact on the response that the item gets from the trade show attendees. Keep this in mind when you are reviewing your design before you start printing trade show brochures. The time to make any changes is before the presses are started, after this point it becomes much more difficult to do.
Printing Trade Show Brochures is a Single Step in the Right Direction
It is important to remember that printing trade show brochures is a great step in the right direction, but it is only a single step and this must be combined with other marketing activities and materials in order to be as effective as possible. If all you have are some brochures and the rest of your booth is empty then you will not get much attention during the event.
The Printer You Use is the Most Important Variable Involved
Even if you have a terrific design and a more than sufficient budget to do things right the wrong choice of printer can turn everything upside down and cost you dearly. Make sure that the printing company chosen can handle this type of order and deliver consistent quality every single time. If not then find another printing company right away.
You can get fantastic brochures that help you become the star of the next trade show, putting all eyes on your booth, your brochures, and your products or services. What else should business owners know about printing trade show brochures, and what can you share to help them succeed?
