Your real estate business cards are too important to leave to chance. You want to be able to make the best first impression, whether you’re handing them out at networking events or leaving them around town.
For Realtors, the almighty business card is one of the most important marketing tools you’ll ever use. Oftentimes, your business card is the first experience a client has with you or your agency.
Realtors rely largely on referrals and word of mouth marketing, and business cards can be your 24/7 marketing evangelists to get the word out.
Aside from your contact information, take a look at the three key elements you need to include in your real estate business cards:
#1 – Your Agency
You may be the center star of your own business card, but it’s equally important you include the agency you represent. Here’s why:
Unless you started your agency from scratch, chances are your agency already has a reputation in the community. Also, your agency is already doing its own marketing. Your business card can be an extension to draw more brand association between you and the agency.
Some agencies provide a template for Realtors to use that already contains this bit of information. If your agency offers this, all you’ll need to do is fill in the blanks and choose a printing partner.
#2 – A Professional Headshot
Including a professional headshot adds a personal, less corporate element your business card. It can help build trust with your audience and show your audience who they’re working with, rather than remaining an anonymous corporate entity.
#3 – Certifications and Requirements
Are you a member of the National Association of Realtors (NARS)? If so, you’ll need to include the word REALTOR somewhere on your card.
If you’ve received any other certifications or designations, you should include them somewhere on your card. This can give you and your brand more credibility as a real estate professional.
Additional Design Tips
You can punch up your real estate business cards by opting for a higher quality cardstock, glossy finish, or foil embellishments. These elements add a tactile dimension that can give your cards a competitive advantage when they’re in the hands of your audience.
Finally, remember to make sure your business cards make it obvious you’re a real estate agent. People shouldn’t have to guess what you do when looking at your card. If your cards look like they could belong to just about any type of business, you need to change your design.
Our design team is skilled in crafting and printing real estate business cards to help you get the most out of every card. Speak to one of our experts today to get started with business cards that can help you sell better and sell more.