“There are only three colors, ten digits, and seven notes; it’s what we do with them that’s important.” Jim Rohn summed things up succinctly with this insightful quote. Your marketing material can benefit greatly from full color printing and we have five great reasons to prove it.
To display your products and services in the best possible light, using color printing, instead of black and white, will have you sitting above your gray scale competition. A number of research studies show that adding color to any type of material will increase the appeal that the item has for the reader or recipient.
Interesting Fact: While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature.
Colorful marketing materials will catch the eye of the individual a lot faster, and it will hold their interest for longer, so your item is more effective at meeting your advertising goals. The price that you will pay for a full color item is usually not that much more than what you will spend for something that is seen as bland, boring, or lower quality.
When you showcase your products in brochures or other collateral, full color printing of images will make your products look better, and they will make your company look like a better choice for consumers. Because color will give you a higher response rate you will get more for the price paid, and that can boost your bottom line and help your business succeed.
Research Shows Full Color Printing is More Appealing
Using full color printing will give you materials that appeal to the recipient on a much greater level. This increases the interest that is shown in your brand and what you offer. People will want to learn more, and you will be remembered better in the future when the consumer wants or needs exactly what you can give them.
Marketing Materials that Use Full Color Catch the Eye Quickly
If you want your marketing materials to grab the recipient and catch their eye immediately then full color printing can do this without a lot of extra time and money. Your item will be one of the first noticed when the mail arrives, and you will have a higher chance of engaging the consumer so that they think favorably of your business and brand.
The Cost for this Option is not much more than Black and White Materials
The price for full color printing is not that much more than what you would expect to pay for black and white, but the results seen will be much greater so your order will be far more cost effective. Make a dramatic impact on the reader without having to spend a lot more to do this. This will save financial resources that can be used for other marketing efforts.
Showcase Your Products and Get Better Results
If you want to highlight your products in their best possible light then full color printing is the right choice for your company and your marketing materials. Let the recipients see what your products really look like, with images that are realistic and vivid instead of plain black and white, which feels outdated, and behind the times in the modern business world.
Do you want to use printing services that are environmentally friendly and still have great color? The Printers National Environmental Assistance Center states here that “Soy oils tend to be clearer than petroleum oils, so the colors can be brighter.”
Fact: Las Vegas Color Graphics carries the SoySeal obtained through the American Soybean Association. Find out more about the SoySeal here.
These Items Usually Have a Higher Response Rate
Marketing materials that include full color printing will give you a higher response rate in most situations, and that means you can reach more consumers on a personal level and connect with them so that they become new customers in the future.
Ready to order your full color printing? For the best results call Las Vegas Color Graphics at 702.617.9000.