Business growth is important. More specifically, marketing your business for growth is essential. It doesn’t matter if you’re the head of a multinational corporation with offices around the globe or if you’re a one-man band managing a startup from your garage — growing your business is always going to be a priority. What’s the best-kept secret for doing just that? Sending direct sales letters.
Direct Sales Letters Are Effective as Ever
Wipe that incredulous look off your face. The truth is that sales letters are effective as ever, in fact even more so. Now, it’s true that you wouldn’t be wrong to assume that digital marketing methods have taken a front seat in the 21st century. They have indeed, and relying on older, analog ways to send sales letters might seem archaic. The truth is quite different, though.
In fact, you’re in for a surprise! Direct sales — literally sending sales letters and other marketing materials through the good old US Postal Service — is still very much alive and kicking. In fact, response rates rose as high as 5.1 percent in 2016, putting other marketing response rates to shame. And yes, that means that when it comes to response rates, direct sales letters beat the pants off digital marketing.
Personalized Sales Letters Blow Away the Competition
There are ways to increase your response rates from direct mail sources even further, though. When it comes to marketing materials, personalization is one of your greatest assets. This is true whether it’s B2B or it’s in a B2C environment, sending sales letters that feature content that’s been personalized to the recipient has a transformative effect.
The truth is that personalized direct mail sales letters change from just another piece of junk mail to something worth engaging in. Statistics bear this out, with research discovering that response rates can increase by as much as 135%, and this creates situations where your ROI for a simple direct mail campaign focusing on sending sales letters is truly phenomenal.
Let’s Talk About ROI for a Moment
On the subject of return on investment, it’s important to understand that there are costs associated with every type of marketing campaign. Yes, it’s absolutely true that on average that digital marketing might cost less overall than one that involves physically printing brochures, pamphlets, postcards, or sales letters and sending them out through the mail.
At first glance, this could easily lead you to believe that digital is the way to go. But between the difference between response rates and technical innovations in digital printing techniques making it easier and more affordable to print personalized copy, ROI from direct mail is astronomical. Research shows that companies that spend $167 per person on direct mail earn average sales of $2,095. That’s a 1300% ROI. Let’s see email marketing beat that!
Turn to LVCG for Your Direct Mail Sales Letters Needs
Want to see how you can send personalized sales letters to your prospects at a manageable cost? Find out how LVCG can provide you with the solutions you need. Contact us today!