As digital as the world has become, print branding is still crucial to making your business stand out. Your brochures, business cards, rack cards, invites, product packaging, postcards, documents and corporate collateral all work together with your digital presence to build a strong brand identity.
What’s your brand identity doing these days?
The secret to creating print branding that captivates, motivates, educates, or does whatever else you need it to do…is making sure your branding is steeped in your company values so it attracts people who will become loyal customers.
That’s quite a mouthful! Easily said, but how, exactly, is that done?
Careful consideration of every aspect of how your brand is portrayed sounds like a lot of work, but it can really pay off when you’re able to create a winning campaign that gets noticed and gets results.
Strong branding is coherent, cohesive, and consistent. Repetition and consistency are key because they create recall, a critical component to brand loyalty.
From our article, Why Marketing and Branding aren’t the same Thing.
If you think your brand needs some work, or if you’re a startup just now clarifying your brand identity, here are a few simple pieces of advice to follow. Even if your brand is already strong, this advice can help you when you’re planning your next printing job.
Remember: design is key in print branding.
Your logo, the layout of your graphics, the colors you choose, the style, and even the writing on all your marketing collateral combine to create the look of your brand.
This is part of your visual identity, which should always be at the forefront of your mind whenever you are putting together business printing jobs. To make that happen, remember this:
Colors should be the same on your website, your business cards, email signatures, your mailers, newsletters, flyers, posters, deliverables and anything the public sees. This goes for both printed and digital platforms.
Keep your message consistent across all your channels.
Is your company portrayed as serious and elegant, with premium services for high-paying customers, but your Facebook page is zany, cute, or focused on discounts? That is not a consistent message to consumers.
The same goes for your print projects: if your brand identity switches personality like a character actor auditioning for 10 different roles, then your brand is being watered down. Here are a few tips to prevent that from happening:
- The tone of the language you use in all your media should be similar, whether it is cheeky, youthful, dignified, business-like, or caring.
- Keep the content you share, like, retweet or otherwise “support” on social media, consistent with your brand identity.
- Promoting your own content on social media should be done with branding in mind, too.
In short, your business cards, your flyers, your invitations, and even your annual reports should all convey the same message, even when they are designed to perform different tasks.
Las Vegas Color Graphics is ready to help you with your printing needs.
So there you have it – a few simple ways to make your brand identity come alive. Make headway on these, and your next print branding project may just knock them dead!
For help with all your printing needs, from short to long run, Las Vegas Color Graphics is there for you 24/7. We’ll help you meet your deadlines ’round the clock with state-of-the-art technology and equipment and a dedicated staff that puts your needs first.