There are a lot of variables and many considerations that go into signage printing. Your signs need to have that wow factor, so that they will be highly effective. There are a variety of signage types that can be used, and different strategies that can be implemented for the signs that you have.
Signage Printing Tips that can Really Make a Difference
1. Clear Communication
The purpose of any sign is communication. Your sign communicates with consumers or customers. If you have a design that does not communicate well, then this will be apparent. Determine whether your sign will work well before you order the signage printing. Ask several people you know-friends, families, or even coworkers and employees-to make sure your sign is clear and easy to understand.
2. Look at the Competition
Pay attention to what everyone else is doing. Look at the signage used by your competitors. Decide what aspects you like, and which features are unappealing or distracting. Printing the perfect sign starts with the design process. When you do some research and identify signs that appeal to you, this will help you create printed signs that pop and wow.
3. Be Flexible
Be willing to be flexible when it comes to signage printing. Sometimes an intense focus on a specific design may make you unwilling to change an element or feature, even if you know deep down that this does not fit. Be willing to admit when something is not right. Eliminate the issue, even if that means starting over from scratch on the project.
4. Know Your Location
Determine the right location for the signs you want, before you order signage printing. Knowing the exact location for the sign will help you decide on a final design that is effective and appealing to consumers and customers. Even a small difference in sign location can have a big impact on how effective the sign is, and how well it works for the intended purposes.
5. Use a Professional
Use professional signage printing. One of the biggest mistakes that a business can make-even a small business-is to try to cut costs by using DIY signs. These will not have the same professional quality and appeal. When you make this mistake, the money that you save in printing costs is more than offset by the sales and consumer interest that you will lose.
6. Choose a Printing Method
Decide on the best printing method for your signs. You can use traditional printing, digital technology, and other options. Talk to the printer you will be using to find out which methods they offer. Ask for their professional advice, if you are not sure which direction to go in. A professional printer will be able to steer you in the right direction for the method that will give you the best possible signs.
7. Develop a Clear Message
Before you start any signage printing, make sure that you have developed a clear and compelling message for the item. The best signs will have a message that is easy for the reader to understand and will fill a need. Your signs need to be informative, yet concise; compelling, but not excessively wordy. If this seems impossible, a professional may be able to provide what you need in this area.
8. Keep It Simple
Don’t over complicate things. Some companies create signs that have everything but the kitchen appliances in them. These will not be very effective, and usually cause confusion. Don’t add too many elements. Your signs could be difficult to understand, or impossible to look at and quickly take the information in. Simplicity is usually best with signage.
9. Continue Your Branding
Be consistent with the branding you use across all of your marketing and advertising efforts. Include this branding when you design your signs and order signage printing. Your brand represents who you are and makes it easier for people to recognize your company and products immediately. Make sure your signs include the branding elements that you have chosen for your business and products.
10. Don’t Cut Corners
Never cut corners or lower your quality expectations, even if this could save you money and help a stretched budget. Your signs are an extension of your company. Their quality reflects on you as a business. Poor quality signs could give the impression that you also cut corners in other ways. This could cause potential customers to go somewhere else, instead of your business.
What other signage printing tips and secrets can you share?