Everyone seems to be obsessed with digital marketing. But there’s marketing value in your small business printing projects, too.
At last, you’ve got your social media marketing plan in motion. Or maybe you’ve finally updated your website so it accurately reflects your company vision and your values. Those are important steps to take when it comes to marketing your business.
But don’t forget about your business collateral – you know, the classic printed promotion tools that nobody seems to talk about much these days. They include business cards, brochures, letterhead, and more. That’s really a shame, because business collateral still matters a great deal; especially your business cards.
Should You go Cheap?
One way the internet has changed the rules for entrepreneurs and small business owners is the abundance of online do-it-yourself business card options. The problem is, it is fairly easy to tell when someone has taken this route. These inexpensively-manufactured cards are instantly recognizable, from the template designs to the type of card stock used.
Business collateral is mainly for making a great first impression. Why, then, should you choose the option that detracts from your brand image? A professionally-produced business card and other business collateral let you make a positive impression right away, before you’ve even had a chance to say a word.
So, with that in mind, and to help you out, here’s a mini refresher course for creating the best business collateral ever.
Small Business Printing Essentials
- Upgrade to a professional designer for all your collateral. One basic marketing principle is to keep your brand image consistent across all your marketing channels. Set your business up for success by hiring a professional right from the very start. That way, your brand is portrayed exactly the way you need it to be.
- Always be the tough editor when it comes to the information on your printing jobs. Be ruthless in zapping off-message, non-engaging, or otherwise useless print or graphics from your business cards, brochures, and everything else with your company logo attached. Remember: all these pieces of your marketing package are speaking for you when you’re not there!
- Keep classic design principles in mind.This is doubly true for your business cards: making the logo too large or too small can tip the design off-balance. Likewise, make sure the font is large enough to read. With online, DIY printing jobs, it’s hard to tell exactly what you’re getting, which makes this tip a bit difficult if you took that route. Of course, if you’ve followed tip #1 and hired a professional, you won’t need to worry because all these tiny details will be taken care of for you!
- On business cards, go with the one-sided option or very little information on the back. How many times have you written important information on the back of a business card after giving or receiving it? Leave one side blank for this purpose alone.
If you don’t like the idea of the back being completely blank, go for a white or light color with just a small logo, or perhaps your web address. Succinct and simple, leaving room for writing. However, another reason to opt for the classic, one-sided business card is that most card storage options don’t let you easily see the back of the cards you collect.
For more tips like this with your small business printing jobs, call us any time. We can help with design, strategy and of course, printing.