Standout projects need the help of a specialty printer that can turn your invitations, banners, promotional items, and bound collateral into one-of-a-kind words of art.
Your special event deserves to make a statement, and not just one that’s been said a thousand times before. The words you choose to say in your projects are important, no doubt, but equally important is how your text appears to your audience.
Part of this transformation stems from understanding what options are available to you. When it comes to specialty printing, you’re faced with seemingly unlimited options to give your project the unique edge it deserves.
But where to start?
Use our three-step guide to chart your specialty printer course and give each of your events the attention it deserves.
Step 1 – Engage the senses with dimensional elements.
Your standard office printer is a workhorse for light printing needs, but it fails to deliver the sensory experience that only a specialty printer can achieve. As you design your project, consider how elements such as texture, color, and scent can enhance the overall look and feel.
Studies show marketing that engages more than one sense typically offers a higher recall to the viewer. A specialty printer can easily add foils, embosses, and die-cuts to incorporate a multisensory experience. You could also consider adding a scratch-and-sniff sticker for olfactory insight.
Keep in mind that you’re not just limited to paper material with a specialty printer. You can choose from a variety of uncommon substrates, such as plastic, foam board, and leather, to give your materials the unique edge you desire.
Step 2 – Think bright, happy thoughts.
One of the biggest benefits of a specialty printer is their ability to produce strong colors in the final project. Printers like our Komori UV 8-color press prints with UV-cured ink, which provides longer-lasting color and less expense. The print quality turns out sharper and clearer than solvent- and water-based inks, which can positively impact the final appearance of your project.
A specialty printer knows that UV inks are much safer than solvent-based inks since they do not contain solvents or harmful VOCs.
There are additional perks on the printing side of using UV inks, such as lack of color adjustment needed and the constant viscosity of the ink. You benefit from the easier handling by getting a quicker turnaround at a lower price since some of the costlier obstacles associated with printing are eliminated.
Step 3 – Recruit the help of the experts.
Pairing your project with a specialty printer means partnering with the people who own the experience and expertise to carry your project to the finish line. Of the boundless options available to you, perhaps the most valuable one is the design know-how from our in-house experts that can prime your ideas to be the best they can possibly be.
Whether it’s handing over your project from the very beginning or simply getting a second opinion on your own hard work, the Las Vegas Color Graphics team is ready and able to help you create a stunning final product you can be proud of.
