Is direct mail messaging part of your marketing strategy? If not, you might want to reconsider. Direct mail messaging still holds plenty of relevance in a digitally driven society. In fact, some experts agree that direct marketing's effectiveness today is because of the digital revolution. People … [Read more...] about What Can Direct Mail Messaging Do for Your Business?
The U.S. Census Bureau states that, baby boomers, defined as persons born between 1946 and 1964, numbered 76.4 million in 2012 and account for about one-quarter of the population.1 That is an enormous reason to use direct mail for baby boomers. These consumers spend close to 50 percent of all CPG … [Read more...] about The only Direct Mail for Baby Boomers Info you will ever Need
When bringing attention to your organization, you have an overwhelming amount of choices in marketing and advertising. One of the most popular choices is a direct mail campaign. However, the trick is to keep your direct mail pieces out of the trash. Using direct mail to promote your company or … [Read more...] about 3 Tips to Keep Your Direct Mail Pieces Out of the Trash
It is the age of technology when everything has gone electronic with the growing trend to use mobile devices and the Internet for email communication. However, when it comes to promoting a business, its products, or its services, many businesses choose direct mail. Many people prefer to have … [Read more...] about Why Businesses Still Choose Direct Mail over Email
At Las Vegas Color Graphics, any and all direct mail campaigns have come into our lettershop, especially since we are one of the oldest Las Vegas printing companies in the area. Since 1978, we have participated in unprecedented growth in Las Vegas--and we love this city! Just as that 3-mile strip … [Read more...] about 10 Things All Direct Mail Should Have from a Las Vegas Printer