If you've even spent a minute living or working with someone who's in the print industry, you've probably been astounded and confused by the amount of industry jargon you've heard. It can be near-incomprehensible at times, and that's even if the time is taken to explain things to you! One of the … [Read more...] about CMYK Printing: What It Is, What It Does, and What It Means for Your Business
Business card colors shouldn't be chosen at random. The colors you choose help to create the first impression your card makes. Using the right colors can go a long way in making that impression memorable. The Psychology of Business Card Colors Color can do more than set your business card apart … [Read more...] about How to Choose Business Card Colors
Simply put, your brochure color choices are varied. So how do you choose? Choosing colors can be tricky, especially since the color you see on your computer screen may look much different when it's printed on paper. To further complicate things, colors can appear different depending on the printer, … [Read more...] about What Are My Brochure Color Choices?
Color. The psychology of color in marketing and branding is a much-discussed topic. Since color plays such an important role in advertising products and services, it is extremely important that color management is spot on. Color management is an important consideration with any printing or media … [Read more...] about The Importance of Proper Color Management for Printing
Prepress proofing can be a source of confusion for many people. There are some common questions about this process for which you may need answers. The process can involve different ways of proofing an item, and different phases that must be gone through. When you have the answers that you need you … [Read more...] about Common FAQs about Prepress Proofing
Designing business brochures that wow recipients can be managed in five easy steps. Each of these steps is essential for the best possible finished materials and results. The first step is to pick out the right format and size for your brochure. Each of these aspects should be carefully chosen after … [Read more...] about Designing Business Brochures in 5 Easy Steps