Savvy business owners know that direct mail isn't the thing of the past most people think it is. In fact, even in the depths of the digital age, using a direct mailing strategy to market to your target audience can still reap real results - and the ROI on direct mail marketing is big enough to … [Read more...] about How to Fine Tune Your Direct Mailing Strategy
Fundraising is a top priority for non-profit organizations, and many are skittish about using direct mail to propel their efforts. Visiting a business in person or picking up the phone doesn't cost anything but time. Sending an email is fast and free. Direct mail takes an initial investment of … [Read more...] about 7 Non-Profit Direct Mail Tips to Make Your Next Campaign Successful
Whether you're trying to build goodwill with existing customers or trying to steal some business from your competitors, direct mail coupons can play a big role in your campaign's success. Studies show that people still value coupons, despite the era of digital deal comparisons. About a third of … [Read more...] about How to Use Direct Mail Coupons: 5 Steps to Success
Choosing the right direct mail printing companies is a big and important task. Knowing exactly what to look for can help you get the best possible results for your efforts. Some of the top considerations are quality, reputation, and history. You also need to think about how your materials will be … [Read more...] about What to Look for in Direct Mail Printing Companies
Direct mail campaigns come with seemingly infinite considerations: what should the mailing look like, how much should I spend, how do I get leads… the list goes on. But one detail many marketers overlook is how the direct mail envelopes you choose affect the results of your campaign. Go to any … [Read more...] about Do Direct Mail Envelopes Affect your Mailing Campaign?
It's common to hear marketers talk about the importance of a "target market". Unfortunately, it's far less common to find useful advice on determining who that target market would be. To remedy that, here are a few pointers on finding your direct mail target market. Any form of advertising … [Read more...] about Finding Your Direct Mail Target Market – Zero in for Success