Your campaign success hinges on one crucial element: direct mail headlines. In just about any type of marketing, it’s the headline that will determine whether or not someone engages with or pays attention to your promotion. You might have a killer offer, but unless the headline can get their … [Read more...] about How to Write Direct Mail Headlines Like a Pro
The savviest direct mail call-to-action statements say much more than "call now" or "visit our website". Customers are astute and perceptive. If a direct mail call-to-action is not authentic and completely relevant they will pass right over it without doing a single thing. Carefully chosen … [Read more...] about 5 Highly Compelling Direct Mail Call-to-Action Examples
Direct marketing of any kind is not for the faint of heart, or the untrained eye. Direct mail copywriters, in some cases also referred to as direct response copywriters, have to be particularly skilled, adept, and thick skinned. As you can imagine, finding and keeping a good one—one that can help … [Read more...] about How to find Direct Mail Copywriters that Generate Real Profits
If you’ve been looking into copywriting services for your business, you’ve probably noticed that there is more than one kind of copywriter. In fact, there are many. One form of specialization within copywriting is to have a focus on a specific industry, such as pharmaceuticals or consumer products. … [Read more...] about What Makes a Great Brochure Copywriter?
Direct mail copywriting is an important aspect for any mailer. This is something that many people find difficult to do. You can hire a professional to handle this for you, but that comes with an added expense you may not be able to cover with a smaller budget. There are some tips that can help you … [Read more...] about Helpful Tips to Make Your Direct Mail Copywriting Better
Direct mail campaigns can be tricky to get just right. So why not learn from others mistakes and make your campaign run a little bit smoother. A Dozen Mistakes with Direct Mail Campaigns The Mailing Lists Used With Direct Mail Campaigns All direct mail campaigns can be highly successful or … [Read more...] about 12 Most Common Mistakes Made With Direct Mail Campaigns