If you're planning a direct mail campaign, knowing the EDDM rules can help you to make money-saving decisions and ensure a smooth campaign from start to delivery date. Here's what you need to know about EDDM rules for your direct mailing needs: What is EDDM? EDDM stands for Every Door Direct … [Read more...] about EDDM Rules Every Business Should Know
The emergence of Every Door Direct Mail (EDDM) gave direct mail marketing a boost in the right direction. Instead of buying lists and targeting specific demographics, companies can now easily and inexpensively send their EDDM mailing to entire neighborhoods or geographical areas. In a mostly … [Read more...] about Considering an EDDM Mailing? Read These 4 Statistics First!
What is EDDM & EDDM Printing? The Every Door Direct Mail (EDDM) program is unique because it is offered directly through the U.S. Post Office. This makes direct mailing and EDDM printing a more affordable and easy-to-implement option for many small businesses. EDDM printing is a type of … [Read more...] about Five Reasons EDDM Printing May Be Right For Your Business
Not all direct mail printers are the same. They may offer the same pricing, or talk about the same services, but at the end of the day the finished products do not always have the same polished results. Some direct mail printers are simply better than others are. The reason for this comes down to … [Read more...] about Direct Mail Printers, What makes them Exceptional
The 2015 forecast by Statista.com for direct mail marketing expenditures in the United States is $45.7 billion. With Every Door Direct Mail a part of this marketing strategy, it is important to know all you can about EDDM best practices. Our list of EDDM best practices will help you with your … [Read more...] about 10 very useful EDDM Best Practices to Follow