Print marketing campaigns are in no way a thing of the past. Today, print marketing is as effective as it's always been - and in some cases even more so! If you want your company to be successful, you've got to devote some of your budget to marketing. There are just no buts about it: building … [Read more...] about Print Marketing Campaigns: An Old-School Success Story
Brand Identity and Design: How it Works and Why It’s Important
Your company is only as successful as its public image. Brand identity is everything when it comes to a business. It's a complex aggregate of a number of factors working together to create instant recognition in the minds of consumers. Your brand identity can be conveyed in a number of ways, whether … [Read more...] about Brand Identity and Design: How it Works and Why It’s Important
Your Guide to Style Guides: The What, Why, When, and How that Can Transform Your Print Projects
Does your company use style guides when starting a marketing project? If not, creating one should be a goal for the upcoming year. Style guides are a common tool for any marketer. Small businesses and large corporations alike use them to ensure their creative elements are consistent and … [Read more...] about Your Guide to Style Guides: The What, Why, When, and How that Can Transform Your Print Projects
The Power of Business Thank You Cards
When is the last time you received a business thank you card? Some may consider thank you cards a lost art, especially in the business world. We’re just not sending as much mail as we used to. But that’s exactly why now is the perfect time to revive this business practice. Not to mention - it … [Read more...] about The Power of Business Thank You Cards
Brand Recognition Through Print Collateral
Despite the digital takeover, print is still thriving in the marketing mix. Typically, companies rely on print collateral to talk about products and services. However, its value in boosting brand recognition shouldn't be overlooked. Here's how you can leverage print collateral to build brand … [Read more...] about Brand Recognition Through Print Collateral
Direct Mail Branding: How to Get it Right the First Time
From postcards to flyers to mailers and beyond, you have a lot of options when it comes to direct mail. But the success of your campaign hinges on one crucial element that, if not done properly, can blow your entire response to smithereens: direct mail branding. Brand Recognition Whether you … [Read more...] about Direct Mail Branding: How to Get it Right the First Time
