Despite the digital takeover, print is still thriving in the marketing mix. Typically, companies rely on print collateral to talk about products and services. However, its value in boosting brand recognition shouldn't be overlooked. Here's how you can leverage print collateral to build brand … [Read more...] about Brand Recognition Through Print Collateral
Direct Mail Branding: How to Get it Right the First Time
From postcards to flyers to mailers and beyond, you have a lot of options when it comes to direct mail. But the success of your campaign hinges on one crucial element that, if not done properly, can blow your entire response to smithereens: direct mail branding. Brand Recognition Whether you … [Read more...] about Direct Mail Branding: How to Get it Right the First Time
The Secret to Knock ’em Dead Print Branding
As digital as the world has become, print branding is still crucial to making your business stand out. Your brochures, business cards, rack cards, invites, product packaging, postcards, documents and corporate collateral all work together with your digital presence to build a strong brand … [Read more...] about The Secret to Knock ’em Dead Print Branding
