Direct mail personalization is a highly effective method for boosting the impact of your next marketing campaign. Here's what you need to know. The life of a direct mail marketer can be one of constant struggles. Whether you're a freelance marketing expert or you are part of a larger … [Read more...] about Direct Mail Personalization: Supercharging the Impact of Your Next Round of Mailers
Not all direct mail printers are the same. They may offer the same pricing, or talk about the same services, but at the end of the day the finished products do not always have the same polished results. Some direct mail printers are simply better than others are. The reason for this comes down to … [Read more...] about Direct Mail Printers, What makes them Exceptional
Do your mailing campaigns never seem to get the results that you want? Do you find yourself coming up short time after time? There are some strategies that can help you achieve a better outcome. Each one of the strategies below can help fine tune your direct mail campaign for a better ROI and … [Read more...] about Do Your Mailing Campaigns Fall Short? 10 Tips to Help
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.” This quote by University of Michigan professor Jef I. Richards could easily be speaking about direct mail strategy. Creativity and uniqueness is a crucial part of any direct mail campaign. Whether or … [Read more...] about Terrific Ideas for Improving Your Direct Mail Strategy
One of the most difficult decisions for some business owners is whether to order digital printing or to go with offset printing instead. This can be a hard one, and if you want certain options such as variable imaging or you have certain specialized inks or techniques in mind, this can complicate … [Read more...] about Should You Order Digital Printing or is Offset a Better Choice?
Have you ever looked at a printed image and thought it looked incredibly real? The secrets to printing images that practically pop off the paper start with a printer that understands the intricacies of taking an image and producing it on the desired substrate. Anyone that you hire if you plan … [Read more...] about Is Your Printer Capable of Printing Images that Pop? 10 Ways to Tell!