Designing the best printed brochures is not cheap or easy—but it can bring big rewards once you’re done! Put in the right amount of time and effort, then opt for high-quality printing on quality stock, and you’ll be rewarded for your efforts.
In order to get quality brochures that provide results, there are some things that you need to keep in mind. The tips below will help you avoid common mistakes and create better brochures.
The Best Printed Brochures Have a Clear Purpose
All of the best printed brochures share something: they all have a clear purpose. You need to have a clear sales goal in mind before you even start the design process so that every element helps you meet the set goals. Too many companies create brochures without knowing exactly why they need them, and this can result in brochures that have no legitimate marketing purpose.
Need more than just brochures? We also print rack cards, postcards, corporate collateral–even annual reports. Check out our business printing services page to learn more.
Keep Things As Simple as They Can Be (But No Simpler!)
A brochure project is complex enough without you adding complications into the mix. Simple is better than overly complex. If you are not sure if the brochure is simple enough, try to simplify different elements and see what results you get. If the item is too complicated the reader may not finish the brochure and you have lost the opportunity to make a great first impression.
Should You Use a Brochure Template?
Brochure templates can make the design process much easier. If you can find a template similar to brochures that are working in your industry, you can save yourself time by using one.
Don’t Cut Corners (You’ll Pay for it Later)
The very best printed brochures can be costly, but cutting corners during the design and printing would have altered these materials and lowered their quality and consumer appeal. There are some ways to lower the costs involved without cutting corners—a good printer can tell you how.
Standard Size or Customize?
It’s easy to forget that brochures don’t just come in “regular” and “oversize” sizes. In fact, there are 4 standard sizes that you can choose from: 8.5 x 11, 8.5 x 14, 11 x 17, and 11 x 25. Consider the quantity of the information and images that you want to use, and then decide which size will help you do this without wasting space or money. Custom sizes may also be available as well.
Using one of the standard sizes will help you keep your costs down while maintaining high quality results. Custom sizes can cost more when these are available. Is it worth it to stand out this way? It can be. The answer for that is different for every business.
Know What Works in Your Industry
It really comes in handy to have as many brochures as you can from successful campaigns and companies. But you also, if possible, want to know what unsuccessful campaigns and businesses did with their brochures, too. Comparing the two can often help you know what you should and shouldn’t do to have the best printed brochures in your market.
Always Work with AIDA
When you look at the best printed brochures you may notice that they all follow a similar concept that is termed AIDA.This acronym stands for Attention, Interest, Desire, and Action. You need to grab the reader’s attention, peak their interest in your company and products or services, create a desire for what you are offering, and then provide a compelling call to action that prompts them to act now.
How to Choose the Best Brochure Images
If you want to create the best printed brochures possible then image selection is a critical task. The standard default for most industries? Use pictures of happy people who look and dress like your target audience.
Depending on your industry, you may want photos that your audience wants to look like (but doesn’t—yet) instead. And if you’re targeting multiple demographics with the same brochure, a good printer can help you find images that are appealing to all.
What other effective design elements have you found in the best printed brochures? Let us know in the comments section.